Trax

Trax Retail is a technology company that provides in-store execution, market measurement, and data science solutions for consumer packaged goods (CPG) companies and retailers. Founded in 2010 by Joel Bar-El and Dror Feldheim, the company is headquartered in Singapore with a significant presence across the globe, including offices in the Americas, Europe, and Asia. Trax has established itself as a leader in the retail technology sector by leveraging advanced computer vision, artificial intelligence (AI), and machine learning algorithms. The company's core platform digitizes the physical world of retail by capturing and analyzing images of store shelves. This process provides real-time, actionable insights into shelf conditions, product availability, and merchandising compliance. By transforming visual data into granular metrics, Trax empowers its clients to optimize their in-store strategies, improve on-shelf availability, and ultimately enhance the shopper experience to drive sales growth.

The company's comprehensive suite of solutions addresses a variety of challenges faced by CPG brands and retailers. These solutions include shelf monitoring, analytics, dynamic merchandising, and shopper engagement. Trax's technology can be deployed through various methods, including mobile applications used by field representatives, fixed cameras within stores, and even through a crowd-sourcing model. This flexibility allows for scalable and customized data collection to meet the unique needs of each client. Over the years, Trax has grown both organically and through strategic acquisitions, such as Quri and LenzTech, to expand its capabilities and market reach. The company serves a prestigious client base that includes many of the world's top CPG companies and retailers, helping them to navigate the complexities of the modern retail landscape and unlock new revenue opportunities at all points of sale. Through its innovative approach to retail data and analytics, Trax continues to set the standard for excellence in the industry.