At Dentsu, I design UX and UI end to end for a B2B event management platform, from discovery through developer handoff. I pitched and designed a gamified seasonal campaign that drove 164% feature adoption, a 550% peak in profile interactions, and a 64% email interaction rate.
I architected a roughly 400-token design system and documented it so engineering could migrate the full product and launch cross-platform dark mode with zero visual regressions. I also redesigned the Reports Engine as a dashboard and secured stakeholder approval for its 2026 development.
