At Personify Health - Pepsico LATAM, I redesigned the medical claims experience into an interactive platform with claims ingestion, processing, and member-facing tools, cutting support inquiries 30% and lifting NPS 18%.
I also drove the move from a third-party claims viewer to a proprietary claims processor, partnering with engineering and data teams on scalable pipelines, HIPAA compliance, and data accuracy. Pediatric tracking in My Care Checklist increased adoption 25% within three months.
For PepsiCo’s eCommerce business across Mexico and Latin America, I owned a commercial data product and delivered a Power BI dashboard for sell-out, AOP, and core commercial KPIs. I architected data flows through an Azure data lake and automated pipelines to consolidate fragmented market sources and replace manual reporting.
At OrderMyGear, I redesigned cart and checkout flows, increasing monthly transactions 30%, and revamped the store builder and catalog UI, reducing storefront launch time 25%. Earlier, at Improving, I led development of an OSHA compliance app later acquired by the U.S. Army for $8M, and at Unosquare I introduced loan-verification automation that lifted monthly lending volume from $400K to $700K.
