Gabriela Murphy

Run social content production for 3 small-business clients, publishing 36–40 pieces of content per month across Instagram, Facebook, and TikTok. Lifted impressions 114% and average daily reach 137% in one month for an early-stage salon-tech app.

Shoot and deliver lifestyle, food, and product sessions. Specialize in action sports photography, including surfing, skateboarding, and paragliding, capturing fast-moving subjects in changing outdoor light.

Increased average post reach to 1,400+ by shifting the content mix toward Reels, while growing followers from ~10K to ~12K. Generated 229K+ total reach across 249 posts; one Reel reached 35K+ accounts.

Led marketing for a hospitality group of 4 restaurants and 1 nightclub. Built annual marketing plans tied to growth targets and presented them to ownership for budget approval.

Owned website communication for Dell.com Brazil, designing all promotional assets in Photoshop and writing copy for each placement. Built and optimized product detail and sales pages on Dell.com Brazil.

Completed the Social Media Management Masterclass from Coastal Collective in 2026.

Completed the UI/UX Design Specialization from California Institute of the Arts via Coursera in 2026.

Completed a Certificate in Graphic Design from San Diego University for Integrative Studies in 2025.

Completed a Certificate in Advertising from San Diego University for Integrative Studies in 2022.

Bachelor's Degree in Marketing from Uniritter, Brazil, completed in 2018.

Associate's Degree in Advertising from Universidade Luterana do Brasil, completed in 2014.

Associate's Degree in Photography from Universidade Luterana do Brasil, completed in 2011.