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Gabriela Laíze Valaski Bergerson

@gabrielalazevalaskib

Marketing and branding specialist at R3 Retrofit who built its commercial operation and grew signed contracts 83%.

At R3 Retrofit, I built the commercial and marketing operation from scratch, including its CRM, sales funnel, post-sales workflows and KPIs. Signed contracts rose from 12 in 2024 to 22 in 2025, an 83% year-over-year increase.

At HCL Technologies, I handled ServiceNow tickets for enterprise clients and documented team processes, while also onboarding new analysts. My background spans IT, fashion design and business strategy, and I move between the analytical and creative sides of a project.

Experience

Work history, roles, and key accomplishments

Brand Marketing & Commercial Strategy Coordinator

R3 Retrofit

Nov 2023 - Jul 2026 (2 years 8 months)

Built the commercial and marketing operation from scratch, including CRM, sales funnel, and KPIs. Increased signed contracts by 83% year over year and generated over 1,000 qualified leads.

RD Station Kommo Meta Ads Google Ads YouTube Ads Instagram KPI Reporting Funnel Analysis CAC CPL ROI Institutional Presentation Investor Decks Brand Assets Open Houses Events

Co-Founder & Brand Director

THE OFF CODE

Jan 2021 - Dec 2024 (3 years 11 months)

Took the brand from concept to launch, owning strategy, positioning, and creative direction. Rebuilt the e-commerce experience and managed product, marketing, and customer service.

Brand Strategy Creative Direction Visual Identity Tone of Voice Campaigns Editorial Photo Shoots Ecommerce Product Management Marketing Customer Service Partnership Management

Senior IT Analyst

HCL Technologies

Jan 2019 - Dec 2022 (3 years 11 months)

Handled approximately 15 ServiceNow tickets daily for enterprise clients, resolving access, software, and infrastructure issues. Selected for Team Lead training and onboarded new analysts.

ServiceNow Active Directory Microsoft 365 VPN Networking SLA Tracking Dashboarding Quality Audits SOPs KB Articles Onboarding Training

Fashion Analyst & Curator

TROC

Jan 2017 - Dec 2018 (1 year 11 months)

Managed product cataloguing, SKU organisation, and database updates. Analysed sales, inventory, and market data to guide assortment, pricing, and replenishment.