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Gabriela HerzogGH
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Gabriela Herzog

@gabrielaherzog

Social Media Specialist at THE FASHIONISTA BUREAU, where I create brand content and increased client engagement by 30%.

Brazil
Message

At THE FASHIONISTA BUREAU, I develop social media content for beauty and lifestyle brands, aligning visual storytelling with brand positioning and audience interests. My work includes UGC, short-form videos, scripts, captions, and visual assets.

I manage content production from research and ideation through filming, editing, optimization, publishing, and delivery. I also build content calendars and publishing workflows across projects.

By using audience-focused storytelling, social media optimization, and performance-informed creative decisions, I increased client engagement and online presence by 30% at THE FASHIONISTA BUREAU.

At LUMA DIGITAL AGENCY, I developed social content and copy for client accounts and contributed to a 22% increase in client engagement rates. I collaborated with designers, account managers, and performance marketing teams, and contributed content recommendations in strategy and performance reviews.

Experience

Work history, roles, and key accomplishments

TB
Current

Brand Content and Digital Marketing Specialist

The Fashionista Bureau

Aug 2020 - Present (6 years 2 months)

Developed and managed social media content across Instagram, TikTok, YouTube, and other digital channels, aligning creative execution with brand positioning and marketing objectives. Increased client engagement and online presence by 30% through strategic content creation and performance-informed decisions.

Education

Degrees, certifications, and relevant coursework

SN

Saint Paul Escola de Negócios

MBA, Artificial Intelligence for Business

2025 -

MBA in Artificial Intelligence for Business at Saint Paul Escola de Negócios, expected to complete in October 2026.

University of East Anglia logoUA

University of East Anglia

MSc, Brand Leadership

2016 - 2017

MSc in Brand Leadership from the University of East Anglia, completed in 2017.

PU

PUCRS

Specialization, Branding Connection

2011 - 2012

Specialization in Branding Connection from PUCRS, completed in 2012.

FA

FACCAT

Bachelor, Advertising and Propaganda

2005 - 2010

Bachelor in Advertising and Propaganda from FACCAT, completed in 2010.

Tech stack

Software and tools used professionally

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