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Gabriela Fiks

@gabrielafiks

Brand designer at Plau who led Época Cosméticos’ rebrand and helped create Rio Carnaval, winner of two Gold Lions at Cannes Lions 2022.

Brazil

Message

At Plau, I led the rebrand of Época Cosméticos, shaping its brand strategy, visual identity and custom type system. I also took responsibility for the brand strategy of Jappa da Quitanda.

I was part of the team behind Rio Carnaval, created in collaboration with Tátil and recognized with two Gold Lions at Cannes Lions 2022. My work at Plau also included visual identities and branding strategy for clients including Via Mia, Cartola (Globo), Shoulder, Lush, Peralta and Chocolates Baianí.

More recently, at Wincred, I developed the company’s new website in Framer, built a funnel dashboard and its data collection, and developed a multi-agent AI system with AI governance. At SZ Laboratório, I worked across marketing and sales on strategic management, market expansion, performance analysis and dashboards.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing

Current

Wincred

Jan 2026 - Present (9 months)

Developed the company's new website in Framer, built a funnel dashboard with data collection, and created a multi-agent AI system with governance. Also set up a self-updating campaign log in Outline.

Framer Dashboard Design Data Analysis AI Agents AI Governance API Integration Outlines

Strategy Planner, Marketing and Sales

SZ Laboratório

Jan 2024 - Jan 2026 (2 years)

Handled strategic management and market expansion across marketing and sales, performed data analysis for performance, and created dashboards connecting company areas. Also managed brand design and communication.

Marketing Strategy Sales Strategy Data Analysis Dashboarding Brand Design Communication Skills

Mid-level Brand Designer

Plau

Jan 2020 - Jan 2024 (4 years)

Led the rebrand of Época Cosméticos, including brand strategy, visual identity, and custom type system. Also led brand strategy for Jappa da Quitanda and contributed to Rio Carnaval, which won two Gold Lions at Cannes Lions 2022.

Brand Strategy Visual Identity Typography Rebranding Client Services Branding

Intern, then Collaborator: Social Media Content

Forrest Conteúdo e Influência

Jan 2017 - Jan 2023 (6 years)

Created digital content and managed social media, adapting each client's visual language to digital platforms. Clients included Corpo & Alma, Linguix, Banco da Providência, IRG, Oi Futuro, and BRK Ambiental.

Social Media Content Creation Digital Content Visual Language