Gabriela Caroline Alves
@gabrielacarolinealves
Graphic Designer at Gablab creating brand identities and paid media ads, including strategic e-books.
BrazilWhat I'm looking for
At Gablab, I create and develop brands, defining visual identities and applying them consistently across channels. I also create interfaces and layouts for websites, landing pages, dashboards, and educational platforms.
For Sebrae, I created strategic e-books and art-directed educational videos, ensuring visual consistency across formats and strengthening brand identity. The content was used in training programs and increased its reach.
At VR Gente, I was responsible for the rebranding of Pontomais to VR Gente, developing brand guidelines and applying the new identity across institutional and digital materials. I also led a workshop on creative project management with the marketing team.
Earlier, at Teletex IT Solutions, I led a brand repositioning and helped plan and create a new institutional website. I’m seeking Graphic Designer opportunities focused on brand identity, creative direction, integrated campaigns, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
● Creating, positioning and developing brands, defining visual identity, color palette, typography, tone of voice and institutional applications, ensuring consistency, recognition and brand differentiation across multiple channels and formats;
● Producing e-books, digital guides and interactive materials, combining functional design and visual storytelling, focusing on corporate education, content
● Conceiving and developing key visuals (KVs) for institutional and product campaigns, translating strategic concepts into impactful and consistent visual identities, applied across different communication channels and formats;
● Creating graphic pieces for events, internal campaigns and corporate activations, ensuring coherence between branding, brand purpose and communication objectives, strengt
● Creating and updating institutional materials with the new Teletex visual identity, leading the brand repositioning and developing a modern visual language for internal and external communications;
● Planning, creating and overseeing the new institutional website, working on layout structuring, user experience (UX/UI) and implementing best practices of responsive design, ensuring intuitive navig
● Creating designs and advertising materials for Facebook Ads, Google Ads and RD Station, focusing on lead acquisition, increased conversion rates and optimization of digital campaigns, applying principles of visual communication and performance in paid media;
● Developing commercial and institutional presentations aligned with brand positioning and sales messaging, strengthening the value proposi
Worked as Graphic Designer at 2Rios Lingerie.
Worked as Visual Designer / Graphic Designer at Estacionamento Digital.
Worked as Junior Art Director at Agência Linkers.
Graphic Designer Internship
Soul Maketing e Comunicação
Aug 2017 - Nov 2017 (3 months)
Worked as Graphic Designer Internship at Soul Maketing e Comunicação.
Worked as UX Research Intern at Univille Universidade.
Education
Degrees, certifications, and relevant coursework
Inteligência Artificial: Como Trabalhar de Forma Ética
Jul 2026
LAJE
The Impact of Branding
Mar 2025 · Expired Mar 2026
LAJE
Impact of Branding
2025
Ana Couto
Branding Revolution
Mar 2024
Ana Couto
Essential Branding
Jun 2023 · Expired Jun 2024
How Bootcamps
Accessibility as Culture and Strategy
Jun 2023 · Expired Jun 2023
Udemy
UX Research: A Practical Guide to the Job
Jul 2022
How Bootcamps
UX Design
Sep 2022
Aldeia.cc
Project Management
Apr 2022
Universidade Positivo (UP)
Postgraduate Degree, Communication and Culture
2019 - 2020
UX Academy
UX for Web Designers
Mar 2020
EBANX
Introduction to Programming
2019
Universidade da Região de Joinville
Bachelor’s Degree, Graphic Design
2014 - 2017
Participative and with excellent performance in the subjects.
Electronic course in Fashion Design in the Surface Design subject (2016): Pattern development.
Electronic course in Information Systems in the Human-Computer Interface subject (2017): Study of topics such as: usability, user experience, interface design. Prototyping of websites and applications in InVision.
Governo do Brasil
Agency Experience
May 2014
Availability
Location
BrazilAuthorized to work in
Portfolio
behance.net/gabrielaclvesSalary expectations
Job categories
Interested in hiring Gabriela Caroline?
You can contact Gabriela Caroline and 90k+ other talented remote workers on Himalayas.
Message Gabriela CarolineGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
