Open to opportunities

Francisca Lerra

@franciscalerra

Commercial analytics and pricing at ZS Associates, where I manage revenue strategy for a multi-property hotel portfolio.

Argentina

Message

What I'm looking for

I’m looking to bring my mix of data-driven decisions and commercial judgment to a category role in ecommerce.

At ZS Associates, I manage pricing and availability strategy for a multi-property U.S. hotel portfolio, using demand trends, competitor rates, and performance KPIs while working directly with the properties.

I also led a local sales initiative from market research through team training. Its 50-hotel pilot converted 15 accounts and opened the option of offering the service to clients.

At MISHKA, I analyzed stock and coordinated supply for stores and ecommerce, tracking KPIs and reviewing competitor pricing. I prepared reports on inventory, pricing, and product performance to identify supply and pricing gaps versus the market.

I built Siarah Designs, a personalized gifts and souvenirs brand, along with its website and product catalog, and sold through digital channels. I’m looking to bring my mix of data-driven decisions and commercial judgment to a category role in ecommerce.

Experience

Work history, roles, and key accomplishments

Current

Decision Analytics Associate Consultant

Current

ZS Associates

Nov 2023 - Present (2 years 11 months)

Manage pricing and availability strategy for a multi-property U.S. hotel portfolio, working directly with properties and tracking performance KPIs. Led a local sales initiative end to end, including market research, SOP writing, and team training, resulting in a 50-hotel pilot that converted 15 accounts.

Pricing Strategy Revenue Management KPI Monitoring Tableau CoStar Competitive Analysis Market Research Team Leadership Training

Finance Business Management Associate

Accenture

Jul 2023 - Oct 2023 (3 months)

Coordinated with different areas of the accounting ecosystem to resolve internal client inquiries. Managed accounting transactions in SAP, including journal entries, accruals, and advances.

SAP Accounting Journal Entries Accruals Client Communication

Planning and Supply Analyst

MISHKA

Mar 2023 - Jul 2023 (4 months)

Analyzed stock and coordinated supply for stores and ecommerce, tracking KPIs and running competitive analysis to improve sell-through. Prepared reports on inventory, pricing, and product performance, identifying supply and pricing gaps versus the market.

Inventory Management Supply Planning KPI Tracking Competitive Analysis Reporting Pricing Analysis

Founder

Siarah Designs

Built the brand, website, and product catalog from scratch while working full-time, selling through digital channels (website, WhatsApp, Instagram) for events such as quinceañeras.

Ecommerce Brand Building Web Development Digital Marketing Social Media Product Catalog