FRANCESCA PEGORARO
@francescapegoraro
I build integrated marketing campaigns through content, visual communication, and cross-functional project management.
What I'm looking for
At PMP, the Application Specialist, I lead marketing communication across digital strategies, global campaigns, trade shows, events, and internal and external communication.
Previously at Calligaris, I helped relaunch Connubia online by coordinating social media, website content, advertising, and digital media. I also managed social content, digital advertising campaigns, e-commerce updates, and web development for the Calligaris interior design brand.
My work combines visual thinking, content strategy, and project management, shaped by experience at H-FARM, Hamburg Kreativ Gesellschaft, and freelance projects in Italy and Germany.
With a contemporary art and urban studies background, I enjoy turning each project’s story into effective communication across the right channels. I contribute best in collaborative, international teams and work fluently in Italian, English, and German.
Experience
Work history, roles, and key accomplishments
Marketing Communication Manager
PMP, the Application Specialist
May 2023 - Present (3 years 5 months)
From digital strategies to project & event management; from trade shows to global campaigns, and internal/external communication, my goal is to support the company in effectively conveying its values and spreading the innovative value of its products to both customers and stakeholders. Passionate about #newmedia and content design, I am committed to enhancing brand perception and advocating the va
Social media brand Specialist for Connubia
Calligaris S.p.A.
Aug 2020 - May 2023 (2 years 9 months)
How do you relaunch an interior design brand online, through social media and digital content?
This is the challenge I accepted and the goal that drives all the projects I oversee every day.
I coordinate and curate all the activities & projects that involve the brand Connubia and its online presence: from social media to website's contents, from adv to digital media.
www.connubia.com
Social Media & digital content Specialist
Calligaris S.p.A.
Sep 2017 - Aug 2020 (2 years 11 months)
As Social Media & Content Manager within the Marketing team I take care of all things digital for the interior design brand Calligaris: Social media content, social and digital adv campaigns, website and e-shop update & further development.
The digital team works closely with other company departments, which is why organisation, teamwork, flexibility and the ability to quickly change plans are ve
Digital Communication Specialist
H-FARM
Jul 2015 - Jun 2017 (1 year 11 months)
H-FARM Education is the unit committed to professional growth and aims to educate, empower & inspire the next generation of creators.
I worked as part of the Communication & Marketing Team in promoting and advertising courses, workshops and master programmes. Every project has a particular story to tell and it was my responsibility to find the right way and the best channel to tell it.
Among
Freelance Social Media Manager
Bancs
Feb 2015 - Dec 2016 (1 year 10 months)
Bancs is an architectonic multipurpose system that can be used as a chair, console, étagère, staircase, footbridge and anything else you can imagine.
I am supporting Bancs within Social Media Management and PR.
Story & Content Editor
Digital Accademia now H-Farm Innovation
Jul 2015 - Dec 2015 (5 months)
Digital Accademia is a digital culture hotspot. Knowledge management, innovation, business training, internal communication, brand identity, storytelling and education are the sectors of interest.
I design and curate contents for digital projects and communications campaigns.
Freelance project development & blogger
GOODplace
Nov 2012 - May 2015 (2 years 6 months)
GOODplace is the platform for innovative business that embrace the "new work generation": sustainable, flexible, employee oriented.
I´m contributing in the development of the Start-Up within the Blog, Online communication (website administration, newsletter...) and events´ organisation & documentation.
www.GOODplace.org/blog
Online Content Manger & Picture Editor
VIlla Verde
Sep 2014 - Feb 2015 (5 months)
The Villa Verde is a place where everyone can learn something more about what we drink, when we drink. There you can find wine tasting and sommelier evening or even events about gin or whisky.
I was in charge of the online presence of the Villa, from content management to social media, layout and picture editing.
https://www.villa-ver.de/
Online Project Manager
Hamburg Kreativ Gesellschaft
Jan 2012 - Jun 2014 (2 years 5 months)
The kreativeseiten-hamburg.de is an online platform for creatives.
Between costumers care and online copyrighting, I was responsible for the developing, updating and promotion of the website. This means content management, communication, video and graphic.
Although i was the project manager, I never really worked alone but happily and intensively collaborated with the small but really professional
Freelance Translator
Elb Motion Pictrues
Mar 2014 - Mar 2014 (0 months)
I translated video material for a reportage.
http://www.elbmotion.de
Tour Guide
üNN - Büro für Kunst und bauen
May 2013 - May 2013 (0 months)
I took part as Italian translator to some guided tours around Hamburg and mostly in the International Building Exhibition IBA Hamburg
http://www.iba-hamburg.de/en/iba-in-english.html
The tours were focused on: history and development of the city, architecture and renewable energy, creative development of the city.
Project Assistant
Hamburg Kreativ Gesellschaft
Jun 2011 - Dec 2011 (6 months)
After attending an internship at the Hamburg Kreativ Gmbh I happily assisted the team within event & workshops management as well as with internal researches within the local creative industries.
Main competences: event and worksop assistance & organisation, content management, social media, photography and graphic design, researches.
www.kreativgesellschaft.org
International Intern
Winner of the Leonardo da Vinci Grant
Jan 2011 - Jun 2011 (5 months)
The Leonardo da Vinci programme is a European Commission funding programme focused on the teaching and training needs of those involved in vocational education and training (VET).
As a winner of the grand I attended an internship by the Hamburg Kreativ Gesellschaft.
During the internship I have been mostly involved with communication projects & campaign, event assistance and costumer care. Beyon
Exhibition Assistant
Prada Art Foundation
Jul 2009 - Oct 2009 (3 months)
I assisted the visitors during the exhibition of John Weasley which was organise during the 53th Venice Art Biennale.
University Collaborator in the Cartography Center - CIRCE
IUAV Universtiy of Venice
Jan 2008 - Jan 2009 (1 year)
I contributed to the digitalisation of the Cartography center.
Co-Curator of Look Up Bologna, Research for an Urban Cartography
Neon Campobase Gallery
Jan 2008 - Dec 2008 (11 months)
In the context of a curatorial workshop guided by Cornelia Lauf I was involved in the ideation and organisation of a curatorial project which focused itself in the recent history of the city of Bologna.
Focus: contemporary art history, urban studies, video making, exhibition
Education
Degrees, certifications, and relevant coursework
Università Iuav di Venezia
Master's degree, Visual arts & urban studies
2007 - 2010
The master’s programme focused on the production and promotion of contemporary arts. I completed the programme with a thesis on the role of creative industries in urban development.
Università Iuav di Venezia
Bachelor's Degree, Visual and Performing Arts
2003 - 2007
Here started my passion for Visual and contemporary art as well as Theater and Performing Arts.
I attended workshops on Photography and Video Editing and finally graduated with a Thesis about digital arts in the Italian cultural offer.
Liceo Linguistico GB Ferrari, Este, PD, ITALY
High School, Languages
1998 - 2003
Liceo Linguistico GB Ferrari
High School Diploma, Languages
1998 - 2003
High school diploma with a focus on languages.
Availability
Location
Authorized to work in
Website
bit.ly/AboutFrancescaPPortfolio
bit.ly/AboutFrancescaPJob categories
Skills
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