At Warner Bros. Discovery, I lead HBO Max’s content experience and curation strategy across Latin America, aligning business priorities, audience insights, and brand objectives.
I own regional strategy and partner with teams across Content, Marketing, Product, CRM, PR, Promotions, Editorial, and Design to deliver locally relevant campaigns. I use Looker and Tableau insights to guide programming, placement, audience engagement, and editorial priorities.
I also partner with Personalization and Experimentation teams to test and optimize recommendation algorithms, content discovery, and merchandising. I apply generative AI to accelerate research, insight synthesis, editorial copy, localization, and strategic decision-making.
Earlier, I supported programming strategy and execution for Telefe’s Capital Federal broadcast signal, managed its programming grid, and selected and programmed content for Pluto TV’s U.S. market. At ESPN, I managed commercial broadcast operations across eight Latin American signals and supported the AdVisor platform implementation.
