Open to opportunities

florencia castro

@florenciacastro

Message

I’m a data-minded marketing and operations intern building digital presence and pricing insights for growth.

Chile

Message

What I'm looking for

I’m seeking a part-time, fully remote role in marketing, operations, or commercial support—where I can turn data into clear decisions, work independently across time zones, and contribute hands-on to growth and customer impact.

I’m a final-year Business Administration student at Universidad de los Andes (Honor Diploma) with hands-on experience across digital marketing, financial analysis, and operations.

At Ski Portillo, I built Portillo Tours & Travel’s digital presence from the ground up—launching Instagram to 500+ followers in under three months, supporting top-performing content, and rebuilding the website in Spanish, English, and Portuguese to increase organic traffic.

I also translated analysis into decisions for leadership: I conducted fuel cost impact analysis on transport margins, modeled tariff adjustment scenarios, and presented findings to senior management, who approved a tariff increase. I further support the business with management reports that consolidate P&L, occupancy, payroll, cash flow, and FX data, and I’ve updated 2026 season pricing spreadsheets using inflation and competitive benchmarking.

Beyond marketing and finance, I drive execution—onboarding the Urvan transport management system, identifying UX gaps, and relaying feature requests to developers. I’ve also co-founded AvalDigital to build brand presence from zero, and I bring adaptability from academic and remote experiences across Australia, the U.S., and private tutoring.

Experience

Work history, roles, and key accomplishments

Current

Finance & Marketing Intern

Current

Portillo Tours & Travel

Mar 2026 - Present (3 months)

Built Portillo Tours & Travel’s digital presence from zero, launching Instagram to 501 followers with 91K profile views and 52.4K account reach in under 3 months. Delivered fuel cost impact analysis and transport-margin tariff scenarios to senior leadership, resulting in an approved tariff increase, and rebuilt the website in Spanish, English, and Portuguese to improve organic traffic.

Social Media Management Website Optimization FX Linktree Setup Shopify Linkhub Style Channel Coordination Transport Reservation Systems (Urvan)

Algebra Tutor

Independent Private

Mar 2026 - Jul 2026 (4 months)

Delivered weekly one-on-one algebra sessions to two high school students, improving one student’s exam score from 36 to 67 over the semester. Adapted instruction to individual needs and tracked progress throughout the term.

Lesson planning personalized instruction Exam Preparation Student Progress Tracking

Social Media & E-commerce Associate

Olicas y Artisan's Nest

Jul 2025 - Dec 2025 (5 months)

Managed Instagram and Facebook accounts for two retail businesses while handling end-to-end product sales and customer interactions in English. Optimized product listings on Shopify and Etsy to improve discoverability and conversion.

E Commerce Operations Shopify Etsy Product Listing Optimization Customer Service English Communication Digital Merchandising

Spanish Tutor

Private Clients

Jul 2025 - Nov 2025 (4 months)

Planned and delivered weekly Spanish lessons for two children, fully adapting curriculum to age and language level. Tracked student progress and communicated results to parents while managing the schedule independently.

Spanish Teaching Lesson planning Student Progress Tracking Bilingual Communication Age Appropriate Instruction

Algebra Teaching Assistant

Universidad de Los Andes

Jan 2023 - Jan 2025 (2 years)

Supported students with understanding course content, solving and explaining exercises, and strengthening logical-mathematical reasoning. Created class materials and provided ongoing academic reinforcement across semesters.

Academic Tutoring Logical Reasoning Exercise Explanation Student Support Structured Problem Coaching

Front Desk Agent

Westgate River Ranch Hotel

Jan 2023 - Jan 2024 (1 year)

Provided guest check-in/check-out and resolved issues in a fast-paced bilingual hospitality environment. Delivered strong client-facing communication and problem-solving while supporting day-to-day front desk operations.

Customer Service Issue Resolution Bilingual Communication Hospitality Operations Front Desk Operations Guest check in out

Quality Control Analyst

Prize Requinoa

Nov 2021 - Jan 2022 (2 months)

Inspected product batches against quality standards and logged defect data into internal systems. Maintained accurate records to support continuous quality monitoring.

Quality Control Batch Inspection Defect logging Data Entry Process Compliance Attention To Detail Internal Reporting Standard Operating Procedures