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Firayad MergaFM
Open to opportunities

Firayad Merga

@firayadmerga

I create brand identities, digital products, publications, and web experiences that engage audiences.

Ethiopia
Message

What I'm looking for

I'm looking to create impactful brand, publication, digital marketing, UI/UX, and web experiences that strengthen organizations and engage audiences.

At Tabitha Reach, I lead visual communication and digital design across international and regional operations, creating campaigns, newsletters, fundraising assets, social content, presentations, and website communications.

I've designed multilingual educational toolkits for Social Enterprise Ethiopia, turning complex climate change, human rights, and gender equality content into accessible publications across six languages. I also created booklets, illustrations, and coordinated print and digital materials for GPower Ethiopia.

My work includes brand identity systems for Kenis, Xanthrons, Hiwot Endegena, and Novus Manufacturing, plus product communication for FenanPay and digital campaigns for Hahu and Toto SportBetting.

I combine graphic design, UI/UX, web development, publication design, and digital marketing to create clean, functional, memorable visual experiences. I also volunteer as a Web & Graphic Design Instructor, helping learners build practical creative and technical foundations.

Experience

Work history, roles, and key accomplishments

SS

Senior Graphic Designer & UI/UX Designer

SEQUOIA CREATIVE STUDIO

Jul 2025 - Dec 2025 (5 months)

Developed brand identities, digital products, and visual communication systems for creative and technology-focused projects. Designed logos, typography systems, and digital interfaces with a focus on consistency and usability.

SS

Publication Designer & Email Campaign Manager

SOCIAL ENTERPRISE ETHIOPIA (SEE)

Dec 2024 - Aug 2025 (8 months)

Designed professional publications, educational materials, and communication assets for development-sector projects. Created a multilingual educational toolkit covering climate change, human rights, and gender equality across six languages.

DP

Graphic Designer

DAMASCUS MARKETING & PRINTING

Sep 2023 - May 2024 (8 months)

Designed print and digital marketing materials for commercial clients across multiple industries. Produced flyers, promotional graphics, brochures, and print-ready artwork.

Education

Degrees, certifications, and relevant coursework

AU

Addis Ababa Science and Technology University

Bachelor of Science, Mechanical Engineering

2018 - 2023

Pursued a Bachelor of Science in Mechanical Engineering, gaining a strong foundation in engineering principles and problem-solving.

Tech stack

Software and tools used professionally

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