Firayad Merga
@firayadmerga
I create brand identities, digital products, publications, and web experiences that engage audiences.
What I'm looking for
At Tabitha Reach, I lead visual communication and digital design across international and regional operations, creating campaigns, newsletters, fundraising assets, social content, presentations, and website communications.
I've designed multilingual educational toolkits for Social Enterprise Ethiopia, turning complex climate change, human rights, and gender equality content into accessible publications across six languages. I also created booklets, illustrations, and coordinated print and digital materials for GPower Ethiopia.
My work includes brand identity systems for Kenis, Xanthrons, Hiwot Endegena, and Novus Manufacturing, plus product communication for FenanPay and digital campaigns for Hahu and Toto SportBetting.
I combine graphic design, UI/UX, web development, publication design, and digital marketing to create clean, functional, memorable visual experiences. I also volunteer as a Web & Graphic Design Instructor, helping learners build practical creative and technical foundations.
Experience
Work history, roles, and key accomplishments
Web & Graphic Design Instructor
FIKRE CHARITABLE ORGANIZA
Jan 2025 - Present (1 year 7 months)
Teach practical graphic design and web design skills through hands-on projects and structured instruction. Develop learning materials and guide students through design projects.
Senior Graphic Designer and Web Developer
Tabitha Reach
Apr 2024 - Present (2 years 4 months)
Lead visual communication and digital design for international operations, collaborating with teams in the U.S., Ethiopia, and Honduras. Manage social media content, website content, and design various communication materials.
Senior Graphic Designer & UI/UX Designer
SEQUOIA CREATIVE STUDIO
Jul 2025 - Dec 2025 (5 months)
Developed brand identities, digital products, and visual communication systems for creative and technology-focused projects. Designed logos, typography systems, and digital interfaces with a focus on consistency and usability.
Senior Graphic Designer & Booklet Designer
GPOWER ETHIOPIA
May 2025 - Sep 2025 (4 months)
Designed booklets, educational materials, social media campaigns, and branded communication assets. Developed custom character illustrations and created layouts that simplified complex information.
Publication Designer & Email Campaign Manager
SOCIAL ENTERPRISE ETHIOPIA (SEE)
Dec 2024 - Aug 2025 (8 months)
Designed professional publications, educational materials, and communication assets for development-sector projects. Created a multilingual educational toolkit covering climate change, human rights, and gender equality across six languages.
Graphic Designer
DAMASCUS MARKETING & PRINTING
Sep 2023 - May 2024 (8 months)
Designed print and digital marketing materials for commercial clients across multiple industries. Produced flyers, promotional graphics, brochures, and print-ready artwork.
Education
Degrees, certifications, and relevant coursework
Addis Ababa Science and Technology University
Bachelor of Science, Mechanical Engineering
2018 - 2023
Pursued a Bachelor of Science in Mechanical Engineering, gaining a strong foundation in engineering principles and problem-solving.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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