Certified consultant & developer with 5+ years experience on marketing cloud:
Integrate SFMC with Sales Cloud using marketing cloud connect
API integration between SFMC, Sales Cloud or other non-Salesforce platforms
Setup the latest privacy and consent model compatible with data cloud, custom subscription preferences with double opt-in if required
Build positive sender reputation by configuring DNS properly to send legitimate emails that pass spam filters
Build e-mail & SMS customer journeys: E-mail creation (html, css, ampscript); Audience segmentation (SQL); Real-time triggers from Sales Cloud; Landing pages (SSJS) for data capture and nurturing
Debug, maintain and improve: Ability to get up to speed relatively quickly into complex (undocumented) projects
Lead workshops to support end-users and drive CRM adoption
Design dashboards to get actionable insights on CRM performance and ROI

