Fernando Gimenez

Partnered with product, data, and engineering to drive product discovery and experimentation across complex customer journeys. Led the end-to-end design of a multi-sided B2B marketplace ecosystem and contributed to scaling the design system for consistency across the platform.

Defined and led UX strategy across marketplace products and created/scaled the design system to improve product consistency and development efficiency. Established processes connecting product, data, and engineering to enable structured experimentation, product discovery, and team mentoring.

Led product design across web and mobile, focusing on discovery and booking journeys and conversion-focused UX for marketing initiatives. Managed and mentored designers while partnering with product managers and engineers to ship features and improve existing product flows.

Designed Civitatis digital products, including the website, mobile apps, and internal platforms, applying the brand consistently across customer touchpoints. Created UX for B2B and supply tools to support partners and operational teams while helping establish early foundations of the digital experience and visual identity.

Designed enterprise digital platforms for clients including Telefónica, BBVA, and Endesa, improving usability and efficiency across complex systems. Collaborated with multidisciplinary teams to deliver scalable solutions aligned with business and user needs.

Co-founded and built a digital design studio, delivering product and web solutions across multiple client engagements. Owned product strategy and execution, managing projects end-to-end while balancing user needs, business impact, and delivery constraints.

Designed and developed digital products using HTML, CSS, and Drupal CMS to align UX/UI with implementation. Ensured design and engineering stayed consistent through hands-on front-end development.

Completed a Fine Arts degree at Universidad Complutense de Madrid.