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Fernanda MaresFM
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Fernanda Mares

@fernandamares

Product, UX/UI and brand designer focused on storytelling, user-centered e‑commerce experiences.

Brazil
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What I'm looking for

I seek product design roles where I can lead end-to-end UX and brand work, collaborate cross-functionally, and apply research-driven design to scale user experiences.

I am a product, UX/UI and brand designer with experience designing e-commerce flows, localization, and end-to-end brand systems for marketplaces and startups. I have led design teams, managed cross‑functional collaboration, and pitched designs to international investors.

My recent work includes increasing seller campaign participation through improved campaign flows at Olist and leading localization of Olist’s brand and product experience for Mexico. I also co‑founded and headed design at Vertra, overseeing brand identity, UX/UI, and product consistency.

I balance freelance, pro bono NGO design, and continuous professional development, delivering research-driven, user-tested solutions using Figma, Adobe Creative Suite and analytics tools to create intuitive, measurable product outcomes.

Experience

Work history, roles, and key accomplishments

OS

Product Designer

Olist Store

Apr 2023 - Dec 2024 (1 year 8 months)

Designed e-commerce campaign flows that increased seller participation and enabled scalable single and mass product offers, improving seller independence on marketplaces like Amazon and Mercado Livre.

OM

Product & Brand Designer

Olist México

Oct 2022 - Apr 2023 (6 months)

Led internationalization and localization of Olist’s brand and product experience for Mexico, conducting design research and UX writing to improve seller interface and cross-market consistency.

Education

Degrees, certifications, and relevant coursework

Shillington School of Design logoSD

Shillington School of Design

Scholarship / Certificate, Digital Design

Completed a Digital Design Scholarship program focused on practical digital and visual design skills.

DL

Design Lab

Certificate, Interaction / UI Design

Completed an Advanced Figma course to deepen interface and prototyping skills.

AD

Aprender Design

Certificate, Brand / Identity Design

Completed a Developing Identities course focused on brand and identity design.

Pontifical Catholic University of Minas Gerais logoPG

Pontifical Catholic University of Minas Gerais

Bachelor, Unknown

2016 - 2021

Completed a Bachelor's degree at PUC Minas from 2016 to 2021.

Universidad de Granada logoUG

Universidad de Granada

Bachelor (exchange / study abroad), Design and Translation

2018 - 2019

Activities and societies: Case study on usability of Brazilian students using translation functionality in the university app

Studied at the Universidad de Granada with a focus including design and translation during 2018–2019.

DP

DBB (language program)

Certificate, English Translation

2017 - 2018

Completed an English translation program with DBB between 2017 and 2018.

TS

Tagarela School

Certificate, Oratory

2016 - 2016

Completed an oratory course in 2016 focused on public speaking skills.

CM

École de Langues / EC Montreal

Certificate, French Language

2015 - 2015

Attended French language studies in Montreal in 2015.

IC

International Language Schools of Canada

Scholarship / Program, Communication and Leadership

2015 - 2015

Received a Communication and Leadership Scholarship for language study in 2015.

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Fernanda Mares - Product Designer - Freelance and Personal Projects | Himalayas