Fernanda Mares
@fernandamares
Product, UX/UI and brand designer focused on storytelling, user-centered e‑commerce experiences.
What I'm looking for
I am a product, UX/UI and brand designer with experience designing e-commerce flows, localization, and end-to-end brand systems for marketplaces and startups. I have led design teams, managed cross‑functional collaboration, and pitched designs to international investors.
My recent work includes increasing seller campaign participation through improved campaign flows at Olist and leading localization of Olist’s brand and product experience for Mexico. I also co‑founded and headed design at Vertra, overseeing brand identity, UX/UI, and product consistency.
I balance freelance, pro bono NGO design, and continuous professional development, delivering research-driven, user-tested solutions using Figma, Adobe Creative Suite and analytics tools to create intuitive, measurable product outcomes.
Experience
Work history, roles, and key accomplishments
Product Designer
Freelance and Personal Projects
Dec 2024 - Present (10 months)
Deliver product, UX/UI and brand design for personal clients, NGOs and pro bono projects, focusing on storytelling and strategic studies while iterating on portfolio work and skills development.
Product Designer
Olist Store
Apr 2023 - Dec 2024 (1 year 8 months)
Designed e-commerce campaign flows that increased seller participation and enabled scalable single and mass product offers, improving seller independence on marketplaces like Amazon and Mercado Livre.
Product & Brand Designer
Olist México
Oct 2022 - Apr 2023 (6 months)
Led internationalization and localization of Olist’s brand and product experience for Mexico, conducting design research and UX writing to improve seller interface and cross-market consistency.
Co-founder & Head of Design
Vertra
Nov 2019 - Mar 2023 (3 years 4 months)
Led the design team and defined brand identity and end-to-end digital experiences, overseeing UX/UI, visual identity and product consistency while collaborating with stakeholders and pitching to investors.
Product Designer
Plugify
Apr 2022 - Oct 2022 (6 months)
Designed user-centered interfaces through discovery and UX frameworks to deliver intuitive, efficient product experiences.
UI/UX Designer
Clube dos Oficiais
Oct 2021 - Nov 2021 (1 month)
Delivered mobile UI/UX design and member-facing wallet features for a private club app, improving usability and access for club members.
Education
Degrees, certifications, and relevant coursework
Shillington School of Design
Scholarship / Certificate, Digital Design
Completed a Digital Design Scholarship program focused on practical digital and visual design skills.
Design Lab
Certificate, Interaction / UI Design
Completed an Advanced Figma course to deepen interface and prototyping skills.
Aprender Design
Certificate, Brand / Identity Design
Completed a Developing Identities course focused on brand and identity design.
Pontifical Catholic University of Minas Gerais
Bachelor, Unknown
2016 - 2021
Completed a Bachelor's degree at PUC Minas from 2016 to 2021.
Universidad de Granada
Bachelor (exchange / study abroad), Design and Translation
2018 - 2019
Activities and societies: Case study on usability of Brazilian students using translation functionality in the university app
Studied at the Universidad de Granada with a focus including design and translation during 2018–2019.
DBB (language program)
Certificate, English Translation
2017 - 2018
Completed an English translation program with DBB between 2017 and 2018.
Tagarela School
Certificate, Oratory
2016 - 2016
Completed an oratory course in 2016 focused on public speaking skills.
École de Langues / EC Montreal
Certificate, French Language
2015 - 2015
Attended French language studies in Montreal in 2015.
International Language Schools of Canada
Scholarship / Program, Communication and Leadership
2015 - 2015
Received a Communication and Leadership Scholarship for language study in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
fernandamares.framer.websitePortfolio
fernandamares.framer.websiteSocial media
Job categories
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