Rafael Melo

I am a Senior Product Designer with +8 years of experience, focused on solving complex problems and developing products people love and also work the business. I am highly interested in UX strategy, new technologies and human behavior.

I like to think of myself as a problem solver, focused on translating real life problems into products that will help users achieve their goals. I truly believe design is a powerful tool of social and economical transformation and through it designers can help shape the future.

I have worked on cross platform products, smart TV, mobile and web applications, CMSs, and SAAS, for different B2B and B2C companies, on multiple industries (entertainment, location analytics, and fintech), in different countries, serving from small companies and startups to big enterprises such as Samsung, LG, History Channel, AFP, BAND TV, and Rede Globo.

Specialties: user experience design (UX), user interface design (UI), user research, visual design, prototyping, UX strategy, design thinking, conceptual design, emotional design and heuristics.