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Fernadna Pedroni

@fernadnapedroni

Marketing and Events professional at IBM who supported client-focused events and campaigns, including Febraban Tech 2024.

Brazil

Message

What I'm looking for

I’m looking for new work opportunities where I can build on my experience.

At Universidade Nove de Julho, I started my career in the administrative sector. In 2023, I joined International Business Machines (IBM) in Consulting, where I supported clients with SAP projects in the financial sector and the implementation of new platforms.

That same year, I joined IBM’s Marketing, Events & Sales team. I helped organize and take part in events including Febraban Tech 2024, AI Fórum + Exame, and FinOps Day.

I also worked with the sales team to map client and partner needs and challenges. We used those insights to shape event topics, formats, and guest lists, and to create tailored experiences for the target audience.

I’m currently looking for new work opportunities where I can build on my experience.

Experience

Work history, roles, and key accomplishments

Marketing, Events & Sales Team Member

International Business Machines (IBM)

Jan 2023 - Present (3 years 9 months)

Organized and participated in events such as Febraban Tech 2024, AI Fórum + Exame, and FinOps Day, and supported internal and external campaigns. Collaborated with sales to map client needs and transform insights into targeted event actions.

Event Planning Marketing Sales Support Client Needs Analysis Campaign Management