ferdaous felfel
@ferdaousfelfel
Business advisor and CRM lead driving customer engagement and MSME finance solutions.
TunisiaWhat I'm looking for
I am a Business Advisor and CRM Lead with nearly five years of experience supporting MSMEs in Tunisia and the wider MENA region. I specialize in evaluating bankability of loan applications, delivering management reports, and ensuring accurate data across MIS, platforms, and HubSpot.
I have led CRM strategy and execution—running SMS and email campaigns, managing inboxes and social channels, and producing training manuals and video tutorials to increase user adoption. I also create and edit social media and academy videos to boost engagement.
My advisory work includes prospecting, ERP recommendation and implementation support, stakeholder reporting, and cultivating relationships with microfinance and partner institutions. I prepare regular performance reports for top management, funders, and partners.
I bring strengths in CRM leadership, data analysis, training and documentation, and organized project delivery. I am motivated to apply my skills to improve customer satisfaction, operational reporting, and growth for mission-driven organizations.
Experience
Work history, roles, and key accomplishments
Business Advisor / CRM Lead
Middle East Investment Initiative
Sep 2022 - Present (3 years)
Evaluate bankability of MSME loan requests and provide advisory support while leading CRM strategy and campaigns that improved customer engagement; produced management reports and delivered training and onboarding materials across Tunisia, Jordan, and Palestine.
Business Advisor
Middle East Investment Initiative
Oct 2019 - Sep 2022 (2 years 11 months)
Prospected and supported SMEs for ERP adoption, monitored client progress and prepared monthly/quarterly/yearly reports for the Tamweeli ASSIST program while cross-selling Tamweeli services to partners and prospects.
Manager Assistant
Mediterranean Telecom Service
Oct 2018 - Oct 2019 (1 year)
Managed inventory planning and supplier evaluation for four electronics stores, conducted daily forecasts to prevent stock issues, and developed a social media strategy to boost sales while overseeing payments.
Marketing Intern
Cap Bon Electronique
Jan 2018 - May 2018 (4 months)
Developed the marketing strategy and website content for the Numedia launch and negotiated supplier offers to improve customer propositions.
Education
Degrees, certifications, and relevant coursework
MBMediterranean School of Business
Master's in Business Management, Marketing
2016 - 2019
Completed a Master's in Business Management with a specialization in Marketing, focusing on strategic marketing and business management principles.
Higher Institute of Technological Studies of Nabeul
Diploma in Business Administration, Business Administration
2012 - 2015
Earned a Diploma in Business Administration with coursework in business fundamentals and administrative practices.
Tech stack
Software and tools used professionally
Availability
Location
TunisiaAuthorized to work in
Job categories
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