I build influencer seeding, PR, and brand marketing campaigns that support launches, key brand moments, and earned coverage across Northern Europe.
In my current brand marketing roles, I coordinate target profiling, gifting tiers, PR budgets, timelines, KPIs, dispatch, follow-up, and performance evaluation. I use reporting to turn campaign insights into data-led optimisations.
I’ve contributed to influencer gifting campaigns and events, including guest curation, logistics, and on-site execution, with placements involving FKA twigs, Lola Young, and Megan Thee Stallion. I also draw on a Sweden-focused Northern European network to secure regionally relevant placements.
Previously at Redgert Comms in London, I supported fashion and lifestyle clients through planning, talent coordination, reporting, influencer and journalist liaison, and creative production management. My selected brand experience includes Levi’s, H&M Creator Studio, and Smiley.
