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Federico KnuppelFK
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Federico Knuppel

@fedeknuppel

Digital Marketing Manager at MAIDIAG WINES SL who increased private event bookings by 300% and integrated generative AI into marketing analysis.

Spain
Message

At MAIDIAG WINES SL, I redesigned the communication narrative to position the brand in the premium events sector, increasing private event bookings by 300%. I also integrated ChatGPT and Claude for market feedback analysis, reducing the strategic decision cycle from months to days.

At COVERT SECURITY S.L., I evolved the group’s digital asset communication and developed SEO/SEM strategies around a user trust-centered narrative. These efforts increased monthly lead generation by 110%, and I designed and produced strategic social media video content.

At BIMETICA PARAMETRIC DESIGN SERVICES S.L., I developed the BIM Channel, a webinar and technical content platform that turned brand knowledge into value for end clients. I also coordinated audiovisual production and the company’s presence at international trade fairs.

Earlier, I worked in event management and digital marketing at LABURING S.L. and MBV BUSINESS SERVICE, and in digital marketing for PRODUCCIONES MAREA’s Renault Foundation client in Argentina. My work brings together brand strategy, consumer psychology, audiovisual production, and generative AI.

Experience

Work history, roles, and key accomplishments

MS
Current

Digital Marketing Manager

Maidag Wines SL

Jan 2024 - Present (2 years 9 months)

Redesigned the communication narrative to position the brand in the premium events sector, achieving a 300% increase in private event bookings. Integrated generative AI tools for market feedback analysis, reducing the strategic decision cycle from months to days.

PM

Digital Marketing

Producciones Marea

Jan 2017 - Dec 2017 (11 months)

Handled digital marketing for the client Renault Foundation Argentina.

MS

Event Manager

MBV Business Service

Jan 2008 - Dec 2010 (2 years 11 months)

Managed events for accounts including Siemens, Tetra Pak, and Lanxess.

Education

Degrees, certifications, and relevant coursework

IEBS Business School logoIS

IEBS Business School

Email Automation Marketing, Marketing

Completed Email Automation Marketing certification in July 2021.

TI

TEA Imagen

Diploma, Radio and Television Production

Studied Radio and Television Production.

HI

Holos San Isidro

Diploma, Psychological Counseling

Studied Psychological Counseling.

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