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Febriangga Azizulhakim

@febrianggaazizulhaki

Brand builder developing Adolf Prava from the ground up through brand strategy, identity, and footwear product direction.

Indonesia

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What I'm looking for

I'm seeking opportunities in Brand Strategy, Brand Development, or Creative Strategy, where I can contribute to brands that create meaningful value and long-term growth.

I developed Adolf Prava from the ground up, shaping its brand strategy, identity system, and product direction. I built its brand foundation and positioning, then developed a cohesive visual identity and brand guidelines.

For Adolf Prava’s first product, I directed concept development and aligned materials and design decisions with the brand positioning. I also designed the customer journey, website structure, campaign plan, and launch strategy.

At Angga Anggi Shoes, I led daily store operations, managed inventory and merchandising, and supported purchasing and supplier coordination. I also executed seasonal sales initiatives and contributed to Ramadan sales targets.

During my internship at Eisen Bower Group, I evaluated creative concepts, developed visual identity assets for SME clients, and coordinated printing production and visual implementation. I also conducted research to support branding strategy and assisted with content production and livestream execution for national brand campaigns.

Experience

Work history, roles, and key accomplishments

Current

Operational & Marketing Support

Current

Angga Anggi Shoes

Jan 2024 - Present (2 years 9 months)

Provided operational and marketing support, contributing to achieving Ramadan sales targets and supporting the business in meeting its financial obligations.

Operations Marketing Support Sales Target Achievement

Digital & Production Division

Eisen Bower Group

Jan 2024 - Dec 2024 (11 months)

Evaluated and refined creative concepts, developed visual identity assets for SME clients, and coordinated printing production and visual implementation across projects. Assisted content production and livestream execution for national brand campaigns.

Branding Visual Identity Creative Concepts Production Coordination Research Content Production Live Streaming

Head of Store

Angga Anggi Shoes

Jan 2021 - Dec 2023 (2 years 11 months)

Led daily retail operations, managed inventory, merchandising, and sales activities, and supported purchasing decisions and supplier coordination. Executed seasonal sales initiatives that contributed to revenue growth.

Retail Operations Inventory Management Merchandising Sales Supplier Coordination Seasonal Sales

Founder & Brand Builder

Adolf Prava

Developed Adolf Prava from the ground up, establishing brand strategy, identity system, and product direction. Led end-to-end brand development from strategic foundation to creative execution.

Brand Strategy Brand Identity Product Development Creative Direction Brand Development Customer Journey Brand Guidelines

Education

Degrees, certifications, and relevant coursework

Bina Nusantara University (BINUS)

Bachelor of Creativepreneurship, Creativepreneurship

2024 -

Pursuing a Bachelor of Creativepreneurship with coursework in brand strategy, business development, digital marketing, entrepreneurial finance, and business research.