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fatima noor

@fatimanoor3

Strategic Project Lead at Nestlé Pakistan who delivered 30+ projects, from product launches to production technology rollouts.

Pakistan

Message

At Nestlé Pakistan, I managed more than 30 innovation and renovation projects across beverages and culinary, coordinating cross-functional teams from scope through launch using the Idea to Launch framework. I also led Nestlé Pakistan's first co-manufacturing project, Fruita Vitals Sparkling Cans, from business case through execution.

As Brand Manager, Chilled Dairy, I led the Nestlé Laban national launch and a production and packaging technology transition to recyclable PET. The Laban digital marketing plan earned the highest brand-lift score of any 2022 Nestlé launch, while the Global team recognized the PET transition as the fastest and smoothest in the Zone.

Experience

Work history, roles, and key accomplishments

Brand Manager, Chilled Dairy

Nestlé Pakistan

Jul 2022 - Apr 2024 (1 year 9 months)

Owned end-to-end strategic execution for a portfolio holding 65%+ market share, directing cross-functional teams and adjusting plans based on KPI tracking to deliver double-digit organic growth. Led the national launch of Nestlé Laban and directed a production technology transition to recyclable PET.

Brand Management Cross functional Leadership KPI Tracking Digital Marketing Project Management Risk Management Budget Management

Assistant Project Manager

Nestlé Pakistan

Jan 2018 - Jun 2022 (4 years 5 months)

Served as Project Lead for innovation and renovation initiatives across beverages and culinary portfolio, managing 30+ concurrent projects end-to-end. Led Nestlé Pakistan's first co-manufacturing project and directed CAPEX and production-technology projects.

Project Management Stage Gate Methodology Cross functional Coordination Capital Expenditure Management Risk Mitigation Stakeholder Liaison Budget Management

Innovation & Renovation Specialist

Nestlé Pakistan

Mar 2017 - Dec 2017 (9 months)

Led market-wide rollout of Nestlé's Idea to Launch System (I2L), a structured stage-gate methodology, serving as System Champion to drive adoption and adherence to global best practices.

Project Management Change Management Training Stakeholder Engagement

Category Specialist / HR Executive / Business Support

Nestlé Pakistan

Oct 2015 - Mar 2017 (1 year 5 months)

Led channel/category trade development execution plans and managed cross-functional operational projects. Designed and delivered employee-engagement programs including mentoring and gender balance initiatives.

Category Management Trade Development Project Management Employee Engagement Stakeholder Management

Intern, Internal Audit

Deloitte

Jun 2013 - Jul 2013 (1 month)

Supported a 3-person audit team on a fertilizer-sector client engagement, gathering and compiling client data and maintaining audit work files.

Internal Audit Data Compilation Client Engagement

Strategic Project Lead

Nestlé Pakistan

Led high-impact cross-functional initiatives, aligning execution with company-wide strategic goals. Managed 30+ projects end-to-end, coordinating 15+ internal functions and external partners across time zones.

Project Governance Risk Management Budget Management KPI Monitoring Stakeholder Engagement Microsoft Project Microsoft Office