At Wooter Apparel, I own the SEO content workflow for sportswear blogs and commercial product pages, from keyword and SERP research through writing, on-page SEO, internal linking, and Google Search Console analysis. Two guides I researched, wrote, and optimized generated 24.2K search impressions and 177 organic clicks in three months.
At Mediboost, I led healthcare content across clinic websites, service pages, blogs, and campaigns. I also built repeatable editorial and AI-assisted workflows for high-volume production while maintaining accuracy and patient-friendly clarity.
At Strategic Systems International (SSI EMEA), I owned campaign messaging across PR, landing pages, email, social media, event collateral, and scripts for GITEX and WHX healthcare and cloud initiatives. My work has also included SEO and conversion content for SaaS and legal clients, and search-led writing across several industries.
