Farzam Ashfaq

Supervise daily operations of the reservations department and lead a team of reservation officers, providing guidance and training. Ensure guest preferences and special requests are communicated to hotel operations in advance, and process group reservations including room blocks, cut-off dates, and payment details.

Handled escalated booking-related issues from guests, travel agents, and corporate clients. Maintained rate parity, room inventory, and availability across multiple distribution channels, and analyzed booking trends to adjust rates and restrictions to maximize revenue.

Supervised daily operations of the reservations department and led a team of reservation officers. Monitored reservation systems for accuracy and timeliness, implemented yield management strategies to maximize occupancy and revenue, and coordinated with front desk, sales, and revenue management teams.

Handled customer complaints and problems such as missing reservations and overbooked rooms in a courteous manner. Answered phone calls and email requests for reservations and special requests, and monitored room availability during the working day.

Answered phone calls and email requests for reservations, special requests for rooms, and other customer service inquiries.

Completed Guest Services Product Ownership Training in April 2024.

Graduate Diploma in Hospitality Management from the College of Tourism and Hotel Management, Lahore, completed in 2021.

F.Sc. (Pre-Engineering) from BISE Lahore, completed in 2019.

Completed Body Language Basics course in October 2019.

Completed Introduction to Hospitality Management course in October 2019.

Completed Front of House Essentials course in October 2019.

Matric (Science) from BISE Lahore, completed in 2017.