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Farrell AdamFA
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Farrell Adam

@farrelladam

I build and scale digital banking products across payments, lending, investments, and customer platforms.

Indonesia
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I'm leading Customer Platform & Servicing products at SeaBank Indonesia, spanning mobile banking, corporate internet banking, customer-service platforms, chatbot, CMS, SDKs, and cross-channel notifications.

I led the end-to-end launch of SeaBank Bisnis Corporate Internet Banking, creating a digital transaction channel for corporate and SME customers. Through mobile-platform ownership and integrations with Shopee and ShopeePay, I contributed to growing SeaBank from 10M to 36M registered users and from 1.4M to 12.6M weekly active users.

Previously at Sea's COO Office, I helped build a new digital bank from its early stages through launch and post-launch. I led a retail BNPL loan-channeling product across loan and accounting core systems, integration infrastructure, and regulatory reporting, contributing Rp480 billion in cumulative retail loan outstanding from 2024–2026.

At Bank Mandiri, I launched and optimized investment, wealth-management, and personal-loan experiences in Livin' by Mandiri, working closely with business, engineering, risk, compliance, QA, and regulators. I bring hands-on product delivery experience across complex, regulated banking environments where English is my primary working language.

Experience

Work history, roles, and key accomplishments

Sea logoSE
Current

Senior Product Manager - SeaBank

Jul 2024 - Present (2 years 1 month)

- Own Customer Platform & Servicing products spanning Mobile Banking App, Corporate Internet Banking (CIB), SDK, In-House Customer Service (IHCS), Chatbot, Website CMS, and cross-channel notification infrastructure supporting deposits, payments, lending, investments, and customer servicing.

- Led the end-to-end delivery of SeaBank Bisnis Corporate Internet Banking (CIB), driving digital transform

Sea logoSE

Senior Product Manager - COO Office

Jul 2022 - Jul 2024 (2 years)

- Functioned as a Product Manager in a joint venture project, to develop a new digital banking from the initial stages until launch and post-launch.

- Led the product and system launch of a retail Buy-Now-Pay-Later (BNPL) loan channeling product, spanning loan and accounting core systems, integration infrastructure, and regulatory reporting capabilities, contributing Rp480 billion in cumulative

PT Bank Mandiri (Persero) Tbk. logoPT

First Senior Product Manager at Livin' Financial Services - Digital Banking Prod

May 2022 - Jul 2022 (2 months)

- Managed post-launch product optimization for Livin' Investasi, prioritizing product enhancements and customer experience improvements.

- Drove user growth, sales volume, transaction frequency, and Asset Under Management (AUM) for Livin' Investasi.

PT Bank Mandiri (Persero) Tbk. logoPT

Product Manager at Livin' Financial Services - Digital Banking Product Group

Apr 2020 - May 2022 (2 years 1 month)

- Driving the product launch of Investment/Wealth Management (mutual funds and government primary bonds), and personal loan features in Livin’ by Mandiri, including create and direct strategic development plan to the team, define user requirements, define business metrics, and create the launch strategy.

- The use cases/features for investment features are including but not limited to: instant in

PT Bank Mandiri (Persero) Tbk. logoPT

Product Manager at Digital Channel Development Department - Digital Banking Prod

Jun 2018 - Apr 2020 (1 year 10 months)

- Drove the business process enhancement and backlog delivery of Mandiri Online including but not limited to: Transfer Online for ATM Prima switcher, Biometric Login, Biller search in Billpayment feature, Overseas number registration, etc.

- Defined and created Business Requirement Document (BRD).

- Worked closely with Leadership stakeholders, Risk Reviewers, QA Team, Compliance and Legal Team

Balfour Beatty Sakti Indonesia logoBI

Jr. Structure Design Engineer

Nov 2017 - Feb 2018 (3 months)

Main Area: Electrical OHTL (150 kV, 275 kV, 500 kV), and Substation Structures. Undertake structural calculations, create structural designs, propose material quantity, and site and material investigation.

Institut Teknologi Bandung logoIB

Construction Cost Estimate Lecture Assistant

Aug 2016 - Dec 2016 (4 months)

Conducted tutorials in front of class and helped lecturer providing school tasks

Institut Teknologi Bandung logoIB

Research Assistant

Jun 2015 - Jan 2016 (7 months)

Performed under supervision of Associate Professor in Construction Management and Engineering.

Successfully coordinated a research team and delivered an assessment/ rating system for infrastructure sustainability that is currently implemented in the Ministry of Public Works and Public Housing, Republic of Indonesia.

Institut Teknologi Bandung logoIB

Construction Method Lecture Assistant

Aug 2015 - Dec 2015 (4 months)

Conducted tutorials in front of class and helped lecturer providing school tasks

PT. Rekayasa Industri logoPI

Engineer Internship - 1 x 35 MW Geothermal Power Plant Project, Kamojang, West J

Jun 2014 - Jul 2014 (1 month)

One month internship program at Kamojang Geothermal Power Plant Unit 5 Project. Power House Construction, Fluid Control and Reinjection System, Cooling Tower Construction.

Performed quantity takeoffs, inspected inventories to meet the requirements, and worked closely to the site engineers (as the internship supervisors) to learn and understand about organizing and supervising the site of the pr

Education

Degrees, certifications, and relevant coursework

IB

Institut Teknologi Bandung

Master of Engineering (M.Eng.), Construction Engineering and Management

2015 - 2017

- Extensive learning and research about Lean and Sustainable Construction from training and seminars (Just-in-Time Method, Infrastructure Sustainability - Ministry of Public Works and Public Housing)
- Assistant in school lecture (Construction Cost Engineering)

Institut Teknologi Bandung logoIB

Institut Teknologi Bandung

Master of Engineering, Construction Engineering and Management

2015 - 2017

Activities and societies: Lecture assistant for Construction Cost Engineering; research on Lean and Sustainable Construction.

Pursued a Master of Engineering in Construction Engineering and Management, focusing on Lean and Sustainable Construction. Served as a lecture assistant for Construction Cost Engineering.

IB

Institut Teknologi Bandung

Bachelor of Engineering (B.Eng.), Civil Engineering

2011 - 2015

- Assistant in school lecture (Construction Method)

SR

SMA Labschool Rawamangun

Natural Sciences

2008 - 2011

Tech stack

Software and tools used professionally

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