At Pare, I delivered advertising strategy and research for 20+ brand accounts across European marketplaces. I designed full-funnel Sponsored Ads campaign structures and built a standardised ASIN, keyword, and competitor-targeting gap-audit process.
At Expedify, I owned the Amazon channel end to end for 5–6 brands across Amazon India, the US, and the UAE, as well as Flipkart, JioMart, and quick commerce. I scaled Goodricke's Amazon sales 53% year-on-year, increased new-customer acquisition by 71%, and managed a two-person e-commerce team.
