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farah abaza

@farahabaza

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Senior Performance Marketing Executive at Assembly, delivering nearly 14x ROAS for PUNTROMA Egypt in one week.

Egypt

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At Assembly, I manage performance marketing across client accounts including Virgin Megastore and Virgin Tickets in multiple MENA markets. I plan and optimize campaigns across Meta, Google, TikTok, and Snapchat, and handle performance reporting and client reviews.

My campaign optimization contributed to record-high ROAS for PUNTROMA and Salsa Jeans, including nearly 14x ROAS for PUNTROMA Egypt in one week, which led to additional budget allocation. I also helped drive a nearly 30% year-over-year increase in Mango spend despite market budget cuts.

I joined Assembly as a Media Buying Intern after graduating and was promoted to Performance Marketing Executive within six months, then to Senior Performance Marketing Executive. I graduated from German University in Cairo with a dual major in Marketing and Innovation.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Executive

Current

Assembly

Jan 2024 - Present (2 years 9 months)

Manages 6–8 accounts across Meta, Google, Snapchat, and TikTok for fashion and retail brands in the MENA region. Oversees $25K–$50K in monthly budgets, campaign optimization, and weekly client reporting.

Meta Ads Manager Google Ads TikTok Ads (Manager and Spark)Snapchat Ads Media Buying Campaign Optimization Campaign Budget Pacing performance reporting Google Analytics 4 Client Communication Communication And Presentation Time Management Adaptability and Initiative

Marketing Trainee

Arab African International Bank

Aug 2023 - Aug 2023 (0 months)

Gained experience in corporate communication through participation in on-ground marketing events under the guidance of a senior mentor.

HR Trainee

GASCO "NATA"

Aug 2022 - Aug 2022 (0 months)

Completed a summer internship within the Administrative Affairs and Human Resources departments at the company headquarters, gaining broad exposure to both functions.

HR Trainee

Banque du Caire

Jul 2022 - Jul 2022 (0 months)

Completed a summer internship at the company headquarters within the Learning and Development department of Human Resources.

Teaching Assistant

IGCSE Physics Instructor

Jun 2018 - Dec 2020 (2 years 6 months)

Assisted an IGCSE Physics instructor in delivering classes for three consecutive years across several schools, including NIS School, Ramses College, EBIS, and El Masriya Language School, in addition to supporting private tutoring sessions.