Open to opportunities

Fana Anwar

@fanaanwar

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Brand Manager and Creative Strategist building high-growth content ecosystems that connect, inspire, and convert.

Pakistan

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What I'm looking for

I’m looking for a role where I can own end-to-end creative and performance—building content ecosystems, leading campaigns with clear KPIs, and using data to scale engagement and conversions. I thrive in fast, collaborative teams with room to grow brand impact.

I’m a Creative Brand Manager with over 5 years of experience building high-growth content ecosystems that connect, inspire, and convert. I drive audience engagement with measurable results, including a 383% reach expansion and 200% engagement increase for global and local brands.

In my current role, I lead visual and content strategy for high-profile clients, including Halo Retail, Kozmo Beauty, and Pizza Junction. I oversee the production of 120+ monthly assets and manage end-to-end campaign leadership, from mood board development to post-production and data-driven performance analysis.

Earlier, I delivered growth through strategy and analytics: 7UP Pakistan achieved +30% follower growth in 3 months, BYD Pakistan saw +200% audience engagement, and Lipton Pakistan expanded reach by +110%. I also supported international launch execution for Kozmo Beauty and built Peek Freans Original Sandwich from zero social presence to a mid-tier brand within 6 months.

I also bring performance marketing and content craft together—managing a monthly ad spend of $70,000 and consistently delivering over $120,000 in ROI through precise targeting and creative alignment. From rebrand leadership (COCO: +383% reach and +8.7% follower growth in 4 months) to copywriting that increased website retention by 50% and achieved a 15%+ CTR, I focus on creative that converts.

Experience

Work history, roles, and key accomplishments

Current

Creative Manager

Current

Entourage Media

Aug 2025 - Present (9 months)

Led visual and content strategy for Halo Retail, Kozmo Beauty, and Pizza Junction, producing 120+ monthly assets across Reels, static posts, and paid creatives. Managed end-to-end shoot planning from mood boards to post-production, including Kozmo Beauty’s international launch alignment.

Creative Direction Content Strategy Asset Management Reels Post production Creative Production International Launch Coordination

Media Buyer

ACE 1 Media

Jan 2025 - Aug 2025 (7 months)

Managed $70,000 monthly ad spend, delivering $120,000+ ROI through precise targeting and creative alignment. Optimized paid performance using data-driven media buying and creative iteration to sustain returns.

Media Buying Budget Management ROI Optimization Audience Targeting Creative Alignment Performance Tracking

Social Media and Analytics Manager

AltStory

Jan 2025 - Jul 2025 (6 months)

Drove TikTok and campaign strategies for Knorr, Lipton, and BYD, achieving +30% follower growth in 3 months and +200% audience engagement (BYD). Expanded reach for Lipton by +110% and built Peek Freans Original Sandwich from zero social presence to a mid-tier brand within 6 months.

TikTok Strategy Social Media Analytics Audience Growth Campaign Planning Brand Building performance reporting

Project Manager & Executive Assistant

Christopher Troye

Apr 2023 - May 2025 (2 years 1 month)

Managed athlete personal branding through press features and curated media appearances. Directed a six-month multi-athlete giveaway campaign, handling merchandise sourcing and fan engagement execution.

Personal Branding Public Relations Executive Assistance Campaign Logistics Fan Engagement

Social Media Manager

Zara Shahjahan

Aug 2024 - Dec 2024 (4 months)

Led the COCO rebrand launch, achieving +383% reach and +8.7% follower growth in 4 months. Orchestrated distinct content strategies across Zara Shahjahan Official, Bride, and COCO to support multi-brand growth goals.

Social Media Strategy Rebrand Launch Content Planning Audience Growth Social Analytics Brand Messaging Campaign Execution

Social Media Manager & Copywriter

RepairDesk Inc.

Jul 2022 - Jul 2023 (1 year)

Grew social media traffic by 400% through integrated cross-platform campaigns. Improved website retention by 50% and increased CTR to 15%+ using optimized copywriting and conversion-focused content.

Social Media Strategy Copywriting Conversion Rate Optimization Retention CTR Optimization Content Marketing Performance Analysis

Senior Copywriter

Simple Solutionz

Jun 2021 - Jun 2022 (1 year)

Created high-converting campaign concepts across fashion, healthcare, and marketing sectors. Supported brand conversion goals through senior copy leadership and end-to-end campaign messaging development.

Brand Messaging Conversion Optimization Content Development Marketing Strategy Audience Targeting