Open to opportunities

Falak Zakir

@falakzakir

Message

I’m a Social Media Manager and SEO/ORM specialist who turns strategy and creativity into measurable growth.

Pakistan

Message

What I'm looking for

I’m looking to own social media, SEO/ORM, and performance strategy for brands—driving engagement and growth with data-led content, strong reputation management, and room to scale campaigns across regions.

I’m a Social Media Manager and SEO/ORM Specialist with 5 years’ experience helping brands grow, engage, and protect their online presence. I translate strategy and creativity into real results by building performance-focused content plans and executing them across multiple digital channels.

From boosting engagement and followers to managing online reputation, I lead campaigns end-to-end—creating content calendars, scripts, and lead-gen initiatives while monitoring sentiment and optimizing outcomes. I use tools like Asana, Airtable, Hootsuite, Canva, SEMrush, and HubSpot to improve performance, and I’ve also led teams and managed delivery for USA and UK markets.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

CO/LAB Los Angeles

Sep 2025 - Present (8 months)

Planned and executed content strategies across social media, blogs, and digital platforms for LLPs, eCommerce, healthcare, and marketing clients. Built content calendars and shot plans, approved on-brand creatives, and optimized performance using Asana, Airtable, Hootsuite, Canva, SEMrush, and HubSpot.

Social Media Strategy Blog Calendar Asana Airtable Hootsuite Canva SEMrush HubSpot

Social Media Manager | ORM Lead

Q Technologies

Mar 2024 - Aug 2025 (1 year 5 months)

Executed data-driven social media strategies across Facebook, Instagram, LinkedIn, Twitter, and TikTok, boosting engagement by 60% and followers by 40%. Managed online reputation to maintain 4.5+ star ratings, created and scheduled content, led campaigns, and developed lead-generating content plans for USA and UK markets.

Social Media Marketing Facebook Instagram LinkedIn Twitter TikTok Campaign Management Lead Generation

Assistant Manager - Brand

Sybex Labs (Pvt.) Ltd

Mar 2022 - Feb 2024 (1 year 11 months)

Led in-house brand growth across the US and Dubai with cross-platform content strategies that boosted engagement. Managed social media operations and launched campaigns, creating blog and digital content to improve traffic, conversions, and long-term visibility.

Brand Management Social Operations Content Strategy Blog Campaign Execution Cross Platform Content Strategy Digital Marketing

Sr. Social Media Executive

Quad Tech

Jan 2020 - Feb 2022 (2 years 1 month)

Analyzed performance metrics to optimize content and ad strategies, improving ROI and audience targeting. Collaborated with creative and marketing teams to maintain a cohesive brand voice across platforms.

Performance Analytics ROI Optimization Audience Targeting Co Marketing

Education

Degrees, certifications, and relevant coursework

University of Sindh

Master of Arts (M.A.), International Relations

Activities and societies: Global Brand Representative & Social Lead (USA|AUS|DXB|UK)

Completed a Master's (M.A.) in International Relations at the University of Sindh. Served as a Global Brand Representative and Social Lead across multiple regions (USA|AUS|DXB|UK).