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Fabio kayaFK
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Fabio kaya

@fabiokaya

Native, Meta, Google Media buyer | Lead Generation, E-Commerce, Health Verticals.

United States
Message

Marketing professional that focuses on helping businesses generate leads & acquire new clients through Media Buying.

Meta Ads • Native Ads • Google Ads • Search Arbitrage • DSPs • Lead Generation • Ecommerce • Nutra • iGaming

12+ years media buying
Managed millions in advertising spend
Managed campaigns spending $XX,XXX/day Profitably
Search Arbitrage specialist (AFD/RSoC)
Meta, Google, Native, TikTok
Creative strategy & CRO
Data-driven scaling

I have over 12 years of Online Media Buying experience with diverse execution knowledge of Display, Mobile, Social, and Native media buying platforms and the latest cutting edge strategies.

Extensive experience in being able to flight successful and scalable advertising campaigns that provide for high ROI, including generate, design and implementation of advertising assets: static images, video, landing pages. Crafting in the process unique angles that are able to resonate with the consumer in order to drive sales while scaling profitably.

Experience

Work history, roles, and key accomplishments

ExplorAds LTD logoEL

Search Arbitrage Expert (RSoC & AFD)

Apr 2024 - Jun 2024 (2 months)

Search arbitrage media buyer - RSoC and AFD feeds

Tarzo logoTA

Search Arbitrage Expert (RSoC & AFD)

Jun 2023 - Apr 2024 (10 months)

Search arbitrage media buyer - RSoC and AFD feeds

Ask.com logoAS

Search Arbitrage Expert (RSoC & AFD)

Aug 2023 - Oct 2023 (2 months)

Search arbitrage media buyer focusing on AFD and RSoC feeds. primarily Facebook traffic.

Aragon Advertising logoAA

Native Media buyer

Jun 2023 - Aug 2023 (2 months)

Internal native media buyer. Gaming apps vertical.

SM

Lead Media Buyer & Head of Traffic and Customer Acquisition Department

Stoneforce Media

Jan 2019 - Jun 2023 (4 years 5 months)

Role includes, but is not limited to the following:
- Responsible for implementing various forms of monetization for our internal properties
- Implementing media buying strategies upon the following channels - native, social, display - across a variety of verticals and products.
- Application of customer acquisition utilizing push monetization techniques
- Data analysis and interpretation
- Meetin

KM

Owner

Kaya Performance Marketing

Jan 2015 - Feb 2023 (8 years 1 month)

Kaya Marketing llc is a is a fast-growing performance marketing company offering sophisticated lead generation solutions to clients across multiple verticals via online advertising. Kaya Marketing llc is headquartered in Orlando, Florida.

SEO

As a small - medium business, we know that the number one thing you’re looking for is results from your SEO marketing. Unlike many SEO companies, Kaya Perf

VedoMedia logoVE

Lead Media Buyer

Jul 2015 - Sep 2016 (1 year 2 months)

As a lead digital media buyer at VedoMedia my role is to formulate media plans as well as optimization, arbitrage, and other targeting strategies to flight successful and scalable advertising campaigns in mobile, display, pop-under, search & social. I utilized a variety of media buying platforms to flight campaigns and re-targeting, segment, IP targeting and other cutting edge strategies.

Media

Lockheed Martin logoLM

Inventory/Materials Ast at MST

Sep 2015 - Mar 2016 (6 months)

Recruited to LM to assist with efforts in re-organizing the multiple warehouse locations, improve team synergy and efficiency, and appropriately implement SAP warehouse management software.

Central Florida Preparatory School logoCS

Mathematics and Sciences Teacher

Aug 2014 - Jun 2015 (10 months)

Taught Mathematics and Science to middle- and high-school students
Design and delivery of curriculum for; Pre-algebra, Algebra 1, Geometry, and Pre-calculus
Design and delivery of Earth/Space science high school curriculum
Responsible for developing students’ critical thinking faculties via in-depth lectures and promotion of student participation

TS

Teacher/Tutor

The Crenshaw School

Jan 2013 - May 2014 (1 year 4 months)

• Primary role involved teaching a variety of mathematics and science subjects.
• Taught privately under a home-school setting in several instances
• Design and delivery of curriculum for; Biology, Chemistry, Physics, and Psychology
• Worked with special needs students
• Prepared and delivered a comprehensive mathematics and science curriculum
• Services extended to our satellite campus at the Wes

GNC logoGN

Sales Associate

Apr 2008 - Feb 2009 (10 months)

As sales associate at GNC, I was responsible for maintaining inventory levels, store cleanliness as well as meeting sales goals.

Boots UK logoBU

Sales Associate

Sep 2006 - Apr 2007 (7 months)

At Boots UK, I was in charge of working the till, and maintaining shelf inventory levels.

Education

Degrees, certifications, and relevant coursework

ST

StackAdapt

Native Channel Certification

Aug 2026

AU

AdventHealth University

Bachelor of Science (BS), Biomedical Sciences, General

2008 - 2012

QL

Queen Mary University of London

Biomedical Materials Science and Engineering, Bioengineering and Biomedical Engineering

2005 - 2006

Tech stack

Software and tools used professionally

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