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Ezequiel YebaraEY
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Ezequiel Yebara

@ezequielyebara

QA-focused operations professional who troubleshoots, validates releases, and accelerates fixes with AI workflows.

Ireland
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What I'm looking for

I’m looking for a role where I can own enterprise web content end to end—shipping weekly releases, driving measurable SEO growth, and enabling teams with practical AI workflows and training.


Digital communications professional with 4+ years managing enterprise web content at scale, Kentico CMS, 10 regional/multilingual versions, 2 full migrations and weekly release cycles. Independently launched Sweet Almond, a Shopify e-commerce store ranking #1 on Google for "vegan bakery Dublin", owning copy, SEO and UX end to end. Also ship side projects using AI-assisted development workflows (.NET / Azure) and design AI adoption training for marketing teams.

Experience

Work history, roles, and key accomplishments

Sweet Almond Bakery logoSB
Current

Founder & Operator

Sweet Almond Bakery

Sep 2024 - Present (1 year 10 months)

Self-taught Shopify end to end and built/operated a live e-commerce store, handling setup, troubleshooting, and ongoing operations. Achieved €26,700 revenue across 379 orders and ranked #1 on Google for "vegan bakery Dublin."

Sweet Almond logoSA
Current

Shopify Website Development & Marketing Support- sweetalmond.shop

Jun 2024 - Present (2 years 1 month)

E-commerce Development: Engineered, designed and launched a custom Shopify website. Incorporating product catalog setup, secure payment gateway integration and efficient shipping configuration.


SEO Optimization & Organic Traffic Growth: Conducted comprehensive on-page and off-page SEO strategies including targeted keyword research, content optimization and link building. As a result we got 2005

Sweet Almond logoSA
Current

Shopify Website Development

Sweet Almond

Jun 2024 - Present (2 years 1 month)

Engineered, designed, and launched a custom Shopify website, including product catalog setup, secure payment gateway integration, and shipping configuration. Ran on-page and off-page SEO and maintained the site, supporting organic growth with consistent first-page rankings for key terms.

Alight Solutions logoAS

Marketing Specialist II

Mar 2024 - Apr 2026 (2 years 1 month)

Manage and optimise content on an enterprise-scale corporate website using Kentico CMS across 10 regional/multilingual versions, ensuring accuracy, consistency and usability at scale.

Built several regional sites from scratch by replicating the parent-site structure in Kentico, adapting content and configuration to local market requirements.

Led 2 full Kentico version migrations and major rede

EdgeHub logoED

Copywriter & AI Training Lead

Jun 2025 - Feb 2026 (8 months)

Design and iterate prompt-based workflows for content production, testing outputs systematically and refining strategies.

Deliver AI training sessions for the full team, covering prompt engineering and practical workflows.
Produced high-volume ad copy for Meta Ads and Google Ads campaigns, delivering multiple variants per asset under brief.

Identify content issues and improve messaging across mu

FR

AI-Assisted Development Project

FrameRoute

Jul 2025 - Jul 2025 (0 months)

Built and deployed a full-stack production application solo using ASP.NET Core 8, EF Core, and Azure services, including OAuth, PWA features, and email integration. Implemented a multi-agent Claude Code workflow and measurement tooling to validate performance improvements, then documented the process and used it to train 35+ colleagues on AI adoption.

FrameRoute logoFR

Independent Project — AI-Assisted Development

Jul 2025 - Jul 2025 (0 months)

Built and deployed a full-stack production application solo — ASP.NET Core 8 / EF Core / Azure SQL — including 25 database migrations, Google OAuth, PWA with service worker, and Resend email integration on Azure App Service with Key Vault and Application Insights.

Designed a custom multi-agent Claude Code workflow with 10 specialised subagents (database, API, performance, deployment, documentatio

Alight Solutions logoAS

Marketing Associate

Sep 2021 - Mar 2024 (2 years 6 months)

Worked as a Marketing Associate at Alight Solutions.

TikTok logoTI

AI Data Service & Safety Ops

Mar 2021 - Sep 2021 (6 months)

Analyzed and categorized user-generated content according to complex policy guidelines, contributing to optimization of AI content moderation models. Interpreted policy documentation to support accurate content labeling and provided constructive feedback to team leaders to maintain safety and compliance.

TikTok logoTI

AI Data Service and Operations - Safety Operations

Mar 2021 - Sep 2021 (6 months)

Analyzed and categorized user-generated content according to complex policy guidelines, contributing to the optimization of AI content moderation models.

Applied and interpreted detailed policy documentation to ensure accurate content labeling, maintaining platform safety and compliance.

Demonstrated meticulous attention to detail and provided timely, constructive feedback to team leaders, sup

MOTIX MEDIA SOLUTIONS SL logoMS

Online content editor and creator.

May 2020 - Nov 2020 (6 months)

Created engaging content related to new technologies, apps, and video games, employing keyword research and SEO best practices to maximize online visibility.

Consistently produced 3 articles per day, averaging 850 words each, while maintaining high quality and accuracy.

Majorel logoMA

Workflow Lead DCO Spanish Team

Oct 2018 - May 2019 (7 months)

Supported the team leader in managing and mentoring a team of agents, ensuring adherence to a comprehensive set of KPIs covering productivity, quality and efficiency, resulting in consistent achievement of performance targets.

Managed team workflow and capacity, including communication of updates and handling team leader responsibilities during absences, ensuring continuous team efficiency.

Anal

Majorel logoMA

Content Analyst Google ADS Dynamic Callouts

Jun 2018 - May 2019 (11 months)

Worked as Content Analyst Google ADS Dynamic Callouts at Majorel.

Majorel logoMA

Content Analyst & Workflow Lead

Jun 2018 - May 2019 (11 months)

Processed high volumes of web pages against strict Google guidelines by extracting structured data values and converting them into dynamic callouts. As Workflow Lead, set daily team targets and managed agent capacity to meet KPI targets for volume, error rate, and processing speed.

Majorel logoMA

Content Analyst - Google Ads

Jun 2018 - May 2019 (11 months)

Worked as a Content Analyst for Google Ads Dynamic Callouts at Majorel.

Activision Blizzard logoAB

QA Tester (Localization)

Activision Blizzard

Aug 2017 - Nov 2017 (3 months)

Tested and analyzed game functionality and localization for Call of Duty: WWII and DLC content, focusing on Spanish language components for Latin American regions. Documented defects in JIRA, performed regression/verification testing after fixes, and provided ad-hoc translations to support the localization team.

Activision Blizzard logoAB

QA Tester

Aug 2017 - Nov 2017 (3 months)

QA Tester Project: Call of Duty: WWII - Call of Duty: Infinity War DLC 4

Tested and analyzed game functionality and localization for Call of Duty: WWII and COD Infinity War 4 DLCs, with a focus on the Spanish language for the Latin American region, identifying and documenting defects in a clear and concise manner using JIRA bug tracking database.

Reviewed language components (e.g., text and audi

FrameRoute logoFR

FrameRoute

FrameRoute

Jan 2025 - Present (1 year 6 months)

Built and deployed a full-stack web application using AI-assisted development, directing the build through a custom multi-agent Claude Code workflow and measuring workflow efficiency. Translated the learnings into AI adoption training for colleagues.

TikTok logoTI

Safety Labeller

Jan 2021 - Present (5 years 6 months)

Reviewed and classified high volumes of predictive search queries against detailed policy guidelines, flagging inappropriate or unsafe results. Applied consistent judgement across ambiguous cases to support more reliable platform outputs.

Education

Degrees, certifications, and relevant coursework

TU

The Open University

The Fundamentals of Digital Marketing, Digital Marketing

2019 - 2019

UG

Universidad Galileo

Digital Marketing: Facebook Ads

2019 - 2019

UG

Universidad Galileo

Online Education, Content and Community Manager

2019 - 2019

UQ

Universidad Nacional de Quilmes

Bachelors Degree in Mass Media

2008 - 2012

Universidad Nacional de Quilmes logoUQ

Universidad Nacional de Quilmes

Bachelor's degree in Mass Media, Mass Media

2008 - 2012

Earned a bachelor's degree in mass media at Universidad Nacional de Quilmes from 2008 to 2012.

Universidad Nacional de Quilmes logoUQ

Universidad Nacional de Quilmes

Bachelor’s Degree in Mass Media & Communication, Mass Media & Communication

2008 - 2012

Grade: GPA: 8.85/10

Earned a Bachelor’s degree in Mass Media & Communication at Universidad Nacional de Quilmes (2008–2012), achieving a GPA of 8.85/10.

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