Ezequiel Yebara
@ezequielyebara
QA-focused operations professional who troubleshoots, validates releases, and accelerates fixes with AI workflows.
What I'm looking for
Digital communications professional with 4+ years managing enterprise web content at scale, Kentico CMS, 10 regional/multilingual versions, 2 full migrations and weekly release cycles. Independently launched Sweet Almond, a Shopify e-commerce store ranking #1 on Google for "vegan bakery Dublin", owning copy, SEO and UX end to end. Also ship side projects using AI-assisted development workflows (.NET / Azure) and design AI adoption training for marketing teams.
Experience
Work history, roles, and key accomplishments
Founder & Operator
Sweet Almond Bakery
Sep 2024 - Present (1 year 10 months)
Self-taught Shopify end to end and built/operated a live e-commerce store, handling setup, troubleshooting, and ongoing operations. Achieved €26,700 revenue across 379 orders and ranked #1 on Google for "vegan bakery Dublin."
Shopify Website Development & Marketing Support- sweetalmond.shop
Jun 2024 - Present (2 years 1 month)
E-commerce Development: Engineered, designed and launched a custom Shopify website. Incorporating product catalog setup, secure payment gateway integration and efficient shipping configuration.
SEO Optimization & Organic Traffic Growth: Conducted comprehensive on-page and off-page SEO strategies including targeted keyword research, content optimization and link building. As a result we got 2005
Shopify Website Development
Sweet Almond
Jun 2024 - Present (2 years 1 month)
Engineered, designed, and launched a custom Shopify website, including product catalog setup, secure payment gateway integration, and shipping configuration. Ran on-page and off-page SEO and maintained the site, supporting organic growth with consistent first-page rankings for key terms.
Manage and optimise content on an enterprise-scale corporate website using Kentico CMS across 10 regional/multilingual versions, ensuring accuracy, consistency and usability at scale.
Built several regional sites from scratch by replicating the parent-site structure in Kentico, adapting content and configuration to local market requirements.
Led 2 full Kentico version migrations and major rede
Design and iterate prompt-based workflows for content production, testing outputs systematically and refining strategies.
Deliver AI training sessions for the full team, covering prompt engineering and practical workflows.
Produced high-volume ad copy for Meta Ads and Google Ads campaigns, delivering multiple variants per asset under brief.
Identify content issues and improve messaging across mu
AI-Assisted Development Project
FrameRoute
Jul 2025 - Jul 2025 (0 months)
Built and deployed a full-stack production application solo using ASP.NET Core 8, EF Core, and Azure services, including OAuth, PWA features, and email integration. Implemented a multi-agent Claude Code workflow and measurement tooling to validate performance improvements, then documented the process and used it to train 35+ colleagues on AI adoption.
Built and deployed a full-stack production application solo — ASP.NET Core 8 / EF Core / Azure SQL — including 25 database migrations, Google OAuth, PWA with service worker, and Resend email integration on Azure App Service with Key Vault and Application Insights.
Designed a custom multi-agent Claude Code workflow with 10 specialised subagents (database, API, performance, deployment, documentatio
Worked as a Marketing Associate at Alight Solutions.
Analyzed and categorized user-generated content according to complex policy guidelines, contributing to optimization of AI content moderation models. Interpreted policy documentation to support accurate content labeling and provided constructive feedback to team leaders to maintain safety and compliance.
Analyzed and categorized user-generated content according to complex policy guidelines, contributing to the optimization of AI content moderation models.
Applied and interpreted detailed policy documentation to ensure accurate content labeling, maintaining platform safety and compliance.
Demonstrated meticulous attention to detail and provided timely, constructive feedback to team leaders, sup
Online Content Editor
Motix Media Solutions SL
May 2020 - Nov 2020 (6 months)
Created online content about new technologies, apps, and video games, using keyword research and SEO best practices. Produced high-volume articles while maintaining quality and accuracy.
Created engaging content related to new technologies, apps, and video games, employing keyword research and SEO best practices to maximize online visibility.
Consistently produced 3 articles per day, averaging 850 words each, while maintaining high quality and accuracy.
Supported the team leader in managing and mentoring a team of agents, ensuring adherence to a comprehensive set of KPIs covering productivity, quality and efficiency, resulting in consistent achievement of performance targets.
Managed team workflow and capacity, including communication of updates and handling team leader responsibilities during absences, ensuring continuous team efficiency.
Anal
Worked as Content Analyst Google ADS Dynamic Callouts at Majorel.
Processed high volumes of web pages against strict Google guidelines by extracting structured data values and converting them into dynamic callouts. As Workflow Lead, set daily team targets and managed agent capacity to meet KPI targets for volume, error rate, and processing speed.
Worked as a Content Analyst for Google Ads Dynamic Callouts at Majorel.
QA Tester (Localization)
Activision Blizzard
Aug 2017 - Nov 2017 (3 months)
Tested and analyzed game functionality and localization for Call of Duty: WWII and DLC content, focusing on Spanish language components for Latin American regions. Documented defects in JIRA, performed regression/verification testing after fixes, and provided ad-hoc translations to support the localization team.
QA Tester Project: Call of Duty: WWII - Call of Duty: Infinity War DLC 4
Tested and analyzed game functionality and localization for Call of Duty: WWII and COD Infinity War 4 DLCs, with a focus on the Spanish language for the Latin American region, identifying and documenting defects in a clear and concise manner using JIRA bug tracking database.
Reviewed language components (e.g., text and audi
FrameRoute
FrameRoute
Jan 2025 - Present (1 year 6 months)
Built and deployed a full-stack web application using AI-assisted development, directing the build through a custom multi-agent Claude Code workflow and measuring workflow efficiency. Translated the learnings into AI adoption training for colleagues.
Reviewed and classified high volumes of predictive search queries against detailed policy guidelines, flagging inappropriate or unsafe results. Applied consistent judgement across ambiguous cases to support more reliable platform outputs.
Education
Degrees, certifications, and relevant coursework
The Open University
The Fundamentals of Digital Marketing, Digital Marketing
2019 - 2019
Universidad Galileo
Digital Marketing: Facebook Ads
2019 - 2019
Universidad Galileo
Online Education, Content and Community Manager
2019 - 2019
Universidad Nacional de Quilmes
Bachelors Degree in Mass Media
2008 - 2012
Universidad Nacional de Quilmes
Bachelor's degree in Mass Media, Mass Media
2008 - 2012
Earned a bachelor's degree in mass media at Universidad Nacional de Quilmes from 2008 to 2012.
Universidad Nacional de Quilmes
Bachelor’s Degree in Mass Media & Communication, Mass Media & Communication
2008 - 2012
Grade: GPA: 8.85/10
Earned a Bachelor’s degree in Mass Media & Communication at Universidad Nacional de Quilmes (2008–2012), achieving a GPA of 8.85/10.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
frameroute.netSocial media
Job categories
Skills
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