Eugenia Iugai

I’m an operations and business leader with 15+ years of experience building and scaling business operations across banking, B2B services, fintech and crypto. I work closely with founders and business owners to bring clarity, accountability, and operational discipline to complex, fast-changing environments, combining strategic thinking with hands-on execution.

As Chief Operating Officer (COO), I built and managed operational infrastructure for a crypto market maker and private investment fund—owning finance, legal, compliance, HR, and business operations. I managed end-to-end finance operations (payments, invoicing, payroll, commissions, cash flow, and management reporting) and controlled digital asset operations via Fireblocks, including wallet control, fund flows, and access security.

I also established legal and compliance infrastructure, including contract framework (NDAs, client and partner agreements) and legal risk review procedures. To strengthen execution, I implemented and customised HubSpot and internal analytics tools, then automated operational and financial workflows using scripts, bots, and system integrations for significantly improved efficiency.

Earlier, as Chief Commercial Officer (CCO), I built the commercial function in the Far Eastern region from scratch—hiring the team, implementing CRM, creating sales scripts, and building planning systems. I achieved significant revenue growth through new B2B expansion and key accounts, and as Deputy Director of a regional bank branch network, I oversaw 40 retail branches and 500+ employees while delivering 40% revenue growth through sales management, product rollouts, and improved customer service.