Open to opportunities

Etido Essien

@etidoessien

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Google Ads specialist driving high‑ROI performance marketing campaigns.

Nigeria

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What I'm looking for

I seek a performance marketing role where I can run and scale data‑driven Google Ads and multi‑channel campaigns, collaborate with analytics teams, and improve ROI while growing my skills in optimization and reporting.

I am a Google Ads specialist with four years' experience building and optimizing Search, Display, Shopping and YouTube campaigns for U.S. and Australian clients. I focus on keyword research, audience targeting, campaign optimization and data‑driven strategy, using tools such as Google Analytics, Tag Manager and Looker Studio to scale performance and improve ROI.

I have produced high‑converting campaigns, managed Google Shopping feeds and remarketing programs, and supported multi‑channel paid search efforts including Meta Ads. My background in market analysis and reporting, combined with project management discipline, helps me translate metrics into actionable optimizations that boost conversions and lower acquisition costs.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Campaign Specialist

Current

JS Mac Webmasters Pty Ltd

Feb 2023 - Present (2 years 11 months)

Create and optimize high-converting Google Ads campaigns across Search, Display, Shopping and YouTube; analyze competitor performance and key metrics to improve Quality Score and CTR and implement remarketing to boost conversions.

Google Ads Google Analytics Google Tag Manager Remarketing Keyword Research Campaign Optimization performance reporting

Paid Search Specialist

Workstaff360

Mar 2021 - Feb 2022 (11 months)

Managed Google Ads and Facebook/Meta campaigns for U.S. clients, developed dynamic ads, conducted keyword research and ad copywriting, and delivered performance insights and optimization to improve ROI.

Google Ads Meta Ads Keyword Research Copywriting Campaign Optimization ROI Analysis performance reporting SEMrush

Appointment Setter

Consumer Opportunity

Feb 2020 - Jan 2021 (11 months)

Scheduled and confirmed appointments for U.S. sales representatives, built rapport with prospects, and maintained accurate call and CRM records to support sales operations.

Appointment Setting CRM Lead Qualification Scheduling Record keeping Customer Relationship Management

Education

Degrees, certifications, and relevant coursework

University of Calabar

Bachelor of Science, Estate Management

2018 - 2023

Completed a Bachelor of Science in Estate Management with coursework in market analysis, property valuation, data analysis, financial management, and consumer behavior.