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Etido Essien

@etidoessien

Google Ads specialist driving high‑ROI performance marketing campaigns.

Nigeria
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What I'm looking for

I seek a performance marketing role where I can run and scale data‑driven Google Ads and multi‑channel campaigns, collaborate with analytics teams, and improve ROI while growing my skills in optimization and reporting.

I am a Google Ads specialist with four years' experience building and optimizing Search, Display, Shopping and YouTube campaigns for U.S. and Australian clients. I focus on keyword research, audience targeting, campaign optimization and data‑driven strategy, using tools such as Google Analytics, Tag Manager and Looker Studio to scale performance and improve ROI.

I have produced high‑converting campaigns, managed Google Shopping feeds and remarketing programs, and supported multi‑channel paid search efforts including Meta Ads. My background in market analysis and reporting, combined with project management discipline, helps me translate metrics into actionable optimizations that boost conversions and lower acquisition costs.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Calabar logoUC

University of Calabar

Bachelor of Science, Estate Management

2018 - 2023

Completed a Bachelor of Science in Estate Management with coursework in market analysis, property valuation, data analysis, financial management, and consumer behavior.

Tech stack

Software and tools used professionally

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Etido Essien - Google Ads Campaign Specialist - JS Mac Webmasters Pty Ltd | Himalayas