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Ethan Hughes

@ethanhughes

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TikTok Shop Growth Manager at Cutler Nutrition who drove 10,000+ launch videos and helped generate $1M+ in sales.

United States

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What I'm looking for

A remote TikTok Shop affiliate / creator growth role at a DTC brand. I’ve led 10,000+ creator networks, helped scale brands to $1M+/mo GMV, and built Discord, Trybe and automation workflows. I want to own a TTS creator program and grow GMV.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager, TikTok Shop & Creator Programs

Current

Cutler Nutrition

Jan 2025 - Present (1 year 10 months)

Managed 10,000+ creators driving TikTok Shop content and revenue, contributing to $1M+ in monthly GMV. Owned creative strategy, Trybe program, and Discord-based content systems.

TikTok Shop Strategy Creator Management GMV Growth Campaign Strategy Viral Content Development Affiliate Marketing Discord Systems Creator Coaching Data Analysis Performance Optimization Trybe Platform Management Content Repurposing Approval Workflows

Current

Creator Growth Manager

Current

5 Top TikTok Shop Brands

Jan 2025 - Present (1 year 10 months)

Contributed to $10M+ in combined GMV across five brand partnerships in distinct verticals. Managed creator and affiliate programs under strict NDA.

Creator Management GMV Growth Campaign Strategy Content Strategy Brand Partnerships

Current

Creator Growth Manager

Current

Nature's Sunshine

Jan 2025 - Present (1 year 10 months)

Scaled bilingual (English/Spanish) creator network driving $500K+ in monthly GMV. Launched Discord-based campaigns, ran weekly coaching calls, and operated Euka end-to-end.

TikTok Shop Strategy Creator Management GMV Growth Campaign Strategy Discord Systems Creator Coaching Bilingual Programs Data Analysis Performance Optimization Euka Collaboration Invites Product Sampling Sourcing Creators Influencers Contest Management Shop Audit and Performance GMV TikTok Seller Center TikTok Affiliate

Current

TikTok Shop Affiliate

Current

Independent

Jan 2023 - Present (3 years 10 months)

Personally generated $1M+ in GMV through TikTok Shop affiliate videos. Partnered with multiple brands and built content frameworks for consistent conversions.

TikTok Shop Strategy Affiliate Marketing Viral Content Development Content Creation Performance Optimization

Creator Growth Manager

Beast Bites, Vital Source, Lulla Bites

Jan 2024 - Jan 2026 (2 years)

Managed and scaled creator networks of 2,000+ creators across multiple brands, supporting campaigns contributing to $5M+ in total GMV. Built Discord-based systems and developed campaign frameworks.

Creator Management GMV Growth Campaign Strategy Discord Systems Creator Coaching Data Analysis Performance Optimization Brand Partnerships

Owner

Hughes Customs

Jun 2022 - May 2025 (2 years 11 months)

Founded and operated a car detailing business serving local clients. Managed customer acquisition, pricing strategy, and service delivery.

Customer Acquisition Pricing Strategy Service Delivery Business Management

Education

Degrees, certifications, and relevant coursework

Miami University

Bachelor of Arts, Emerging Technology in Business & Design

Activities and societies: Focused on e-commerce, digital marketing, and product development. Built and designed a fitness app including UX, user flows, and usability testing. Completed projects involving data analysis, consumer behavior, and social media strategy.

Graduated in May 2026 with a Bachelor of Arts in Emerging Technology in Business & Design, focusing on e-commerce, digital marketing, and product development.