Looking for a job

Esther Raji

@estherraji

Creative strategist at ELEHEAR who ranked Meta ads and shifted budget to top performers, delivering a 1.55 ROAS and $1.13M in conversion value.

Nigeria

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What I'm looking for

I’m looking for remote creative strategist roles.

At ELEHEAR, I ranked creatives with the AIDA framework, shifted budget to top ads, paused weaker ones, and briefed new versions. The work generated a 1.55 ROAS and $1.13M in purchase conversion value.

At Hanacure, I wrote cold-traffic Meta briefs and tested hooks, audiences, and variations. One ad I briefed drove 7,023 purchases at $34.75 each; across the skincare, health, and fashion DTC brands I’ve worked with, I turn customer insight into performance creative.

Experience

Work history, roles, and key accomplishments

Creative Strategist & Media Buyer

ELEHEAR

Mar 2025 - Oct 2026 (1 year 7 months)

Ranked creatives with the AIDA framework, moved budget to top ads, paused weak ones, and briefed new versions.
• $731K in ad spend, 1.55 ROAS, $1.13M in purchase conversion value
• Top ad: 1.96 ROAS at $32.89 per purchase

Creative Strategist

Hanacure

Feb 2025 - Oct 2026 (1 year 8 months)

Full-time contract · Feb 2025 – 2026 (pick the end month you remember)
Wrote cold-traffic Meta briefs and tested new hooks, audiences, and variations, raising budget as winners emerged.
• $1.59M in ad spend across 3,026 ads, 1.48 ROAS (Feb–Jun 2025)
• One ad I briefed drove 7,023 purchases at $34.75 each

Creative Strategist

Hanacure

Jan 2023 - Jun 2026 (3 years 5 months)

Worked as Creative Strategist at Hanacure.

Community Manager

Seedify

May 2023 - Jan 2026 (2 years 8 months)

Managed online communities and supported audience engagement, feedback collection, and communication. Planned engagement initiatives while maintaining consistent brand voice and community experience. Used audience feedback to identify objections, recurring questions, and content opportunities.

Marketer

Podha Protocol

Aug 2022 - Sep 2025 (3 years 1 month)

Email and SMS channels drove $6,656 of $13,634 in total revenue (Aug 26 – Sep 25, 2025). Created marketing visuals, ad creatives, and social content aligned with brand positioning.