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Eniola Ajayi

@eniolaajayi

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Marketing & Communications Strategist blending data-driven media planning, SEO, and UX copy to grow brands and leads.

Nigeria

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What I'm looking for

I’m looking for a marketing role where I can lead data-driven strategy, optimize campaigns in real time, and partner with cross-functional M&E teams—helping brands grow through SEO, content, and conversion-focused messaging.

I’m a Marketing & Communications Strategist who brings together strategic planning, data-driven optimization, and conversion-focused messaging. Across media planning, digital marketing, and UX/copywriting, I help brands sharpen reach, improve efficiency, and translate insights into action.

At QVT Media, I planned traditional and digital media strategies for clients like TGI, Breakthrough Action-Nigeria, and BAT—driving a 10% quarter-to-quarter improvement in cost efficiency. I collaborate closely with cross-functional M&E teams to hit client KPIs and achieve over 75% compliance with campaign benchmarks, while also optimizing live campaigns in real time across TV, radio, digital display, and social. I also mentored and onboarded 3 interns, strengthening workflow efficiency through media planning software and compliance process guidance.

As a Digital Marketer at ASTAR Learning, I’ve engineered SEO and content marketing strategies to amplify brand authority and grow qualified leads by 25%, while increasing online community growth by 35% and engagement by 25%. Earlier, I supported high-impact client pitches and contract execution at Leeds Production, and I delivered UX writing and conversion-focused copywriting as a freelance UX & Copy Writer—maintaining a 95% client satisfaction score while improving usability through microcopy for 20+ projects.

Experience

Work history, roles, and key accomplishments

Current

Media Planner & Strategist

Current

QVT Media

Jan 2025 - Present (1 year 5 months)

Planned traditional and digital media strategies for multiple clients, improving reach and delivering a 10% quarter-to-quarter improvement in cost efficiency. Mentored 3 interns, supported post-campaign KPI reviews with the M&E team, and maintained 75%+ compliance with campaign benchmarks.

Media Planning Digital Media Strategy Campaign Optimization KPI Tracking Stakeholder Management

Current

Digital Marketer

Current

Astar Learning

Oct 2024 - Present (1 year 8 months)

Executed SEO-led content marketing strategies to strengthen brand authority and drive growth. Managed SEO and social media initiatives that increased the online community by 35%, engagement by 25%, and qualified leads by 25% through partnerships with communities and influencers.

SEO Strategy Content Marketing Social Media Strategy Community Management Lead Generation Performance Marketing Analytics

Marketing Executive

Leeds Production

Sep 2024 - Jan 2025 (4 months)

Delivered high-converting strategic pitches to major brands, achieving a 40% client acquisition rate and securing content partnerships. Managed end-to-end agreement processing (MOUs and Media Purchase Orders) with 100% accuracy and confidentiality while supporting contract negotiations to protect margins.

Client Acquisition Stakeholder Management Contract Negotiation MOU'S Media Purchase Orders (MPO)Account Management Cross Functional Collaboration Compliance Accuracy Controls

Freelance UX & Copy Writer

Fiverr

Aug 2019 - Jul 2024 (4 years 11 months)

Provided UX writing and conversion-focused copywriting to global clients, achieving a 95% client satisfaction score. Wrote user-centric website/app/digital product copy and developed microcopy and CTA content that improved usability and streamlined the customer journey across 20+ projects.

UX Writing Conversion Copywriting Microcopy CTA Project Scoping Contract Negotiation Digital Products