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Esra Serbes

@esraserbes

SEO & content marketing specialist at FinancialHouse, optimizing content and organic search across financial brands.

At FinancialHouse, I develop SEO-driven content for corporate websites and landing pages, including work for The Kingdom Bank, Jetonbank, Jeton, The Guardian Bank, Moneytolia, and FinancialHouse. I also create blog strategies and briefs that guide content production.

I edit externally produced content and optimize published articles as search algorithms and SEO best practices change. I monitor organic traffic and work with the development team on PageSpeed Insights, Core Web Vitals, and other technical performance metrics.

At Başak Media Digital Transformation Agency, I planned marketing and social media communications for trade fairs and corporate events. I also managed website content in WordPress and custom-built CMS platforms, conducted SEO audits, and prepared performance reports.

At Nette Agency, I created content for social media, corporate websites, e-commerce platforms, and print materials. My freelance projects have included SEO content writing and optimization, keyword research, and publishing website content through Hygraph CMS.

Experience

Work history, roles, and key accomplishments

Current

Product Manager & Social Media Specialist

Current

Başak Media Digital Transformation Agency

Mar 2024 - Present (2 years 7 months)

Planned and managed marketing, print production, and social media communication activities for trade fairs and corporate events. Developed and optimized social media strategies to increase brand visibility and audience engagement.

Social Media Strategy Content Calendar WordPress CMS SEO Audits Google Ads Influencer Marketing Project Management Client Communication Reporting

Current

Content Marketing Specialist & SEO Editor

Current

Financial House

Dec 2022 - Present (3 years 10 months)

Developed SEO-driven content for corporate websites and landing pages, collaborating with marketing, product, and development teams. Managed content production workflows, prepared SEO content briefs, and monitored organic traffic performance.

SEO Content Marketing Keyword Research Google Analytics Google Search Console WordPress CMS PageSpeed Insights Core Web Vitals On Page SEO Off Page SEO Content Strategy Email Marketing Copywriting Project Management

Digital Transformation Specialist & Content Marketing Specialist

Nette Agency

Jun 2021 - Jan 2023 (1 year 7 months)

Created content for social media, corporate websites, e-commerce platforms, and print materials. Managed clients' social media accounts and coordinated digital marketing and website projects.

Content Creation Social Media Management SEO WordPress CMS Ecommerce Project Management Video Production Influencer Marketing Reporting

SEO Content Writing

Freelance

Produced SEO-optimized content based on editorial briefs and client requirements. Conducted keyword research to align content with search intent and SEO objectives.

SEO Content Writing Keyword Research Editing Optimization

SEO Content Marketing

Freelance

Edited and optimized content submitted by freelance writers in line with SEO guidelines and editorial standards. Managed website content through the Hygraph CMS platform.