Esha Dagar
@eshadagar
I turn AI, marketing data, and consumer insights into growth strategies.
What I'm looking for
I'm building an AI-driven interior design venture, where I lead market research, customer discovery, competitor analysis, product strategy, and go-to-market planning. I use consumer behaviour analysis and prototype validation to improve product-market fit and shape the venture's commercial launch.
Alongside this, I'm completing a BBA in Digital Marketing at SRMIST and gaining hands-on experience in data analytics, SEO, GA4, WordPress, SQL, dashboards, and business reporting through Internship Studio and Corizo Edutech. I bring a consulting mindset to growth problems, combining AI tools, funnel analysis, business strategy, and creative marketing execution.
Experience
Work history, roles, and key accomplishments
Selected for a 3-month project-based Data Analytics Internship Program after qualifying the iCAT assessment. Working on hands-on projects involving Microsoft Excel, SQL, data cleaning, data analysis, dashboard creation, and business reporting under industry mentorship.
Co-founded an AI-driven interior design venture, leading early-stage market research and concept development. Driving marketing strategy, user research, and business planning, demonstrating ownership, initiative & entrepreneurial mindset. Conducting consumer behavior analysis and prototype validation to assess product-market fit and refine value proposition. Building a structured go-to-market road
Co-founded an AI-powered interior design startup delivering customer-centric design solutions. Leading market research, customer discovery, and competitor analysis to shape product strategy. Developing go-to-market strategies and business models aligned with customer needs. Analyzing customer requirements to strengthen product-market fit. Supporting AI-driven business development and marketing ini
• Completed an intensive Digital Marketing & AI training-cum-internship program.
• Executed SEO projects, including keyword research and on-page optimization to improve search visibility.
• Applied Google Analytics (GA4) and WordPress CMS to manage, track, and optimize marketing campaigns.
• Used AI tools, including ChatGPT, to optimize content and support campaign performance analysis.
• Gained h
Education
Degrees, certifications, and relevant coursework
SRM Institute of Science and Technology (SRMIST)
Bachelor of Business Administration, Digital Marketing
CGPA: 9.17/10. Relevant Coursework: Digital Marketing Strategy, Marketing Analytics, Search Engine Optimization (SEO), Consumer Behaviour, Business Analytics.
SRMIST, Kattankulathur, Chennai ,Tamil Nadu
Bachelor of Business Administration - BBA, Digital marketing
2023 - 2026
Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, Digital Business Management
SRM Institute of Science and Technology
Bachelor of Business Administration, Digital Marketing
2023 - 2026
Grade: 9.17/10
Pursuing a Bachelor of Business Administration in Digital Marketing with a CGPA of 9.17/10. Coursework includes Digital Marketing Strategy, Marketing Analytics, SEO, Consumer Behaviour, and Business Analytics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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