Looking for a job

Riya Kumari

@riyakumari7

Business analyst with digital marketing and growth experience; analyzed competitors and improved campaign engagement by 15%.

India

Message

At Experiqs Pvt. Ltd. (IIT-Bombay Spin-off), I analyzed 10+ competitors and 5+ market segments to identify growth opportunities, trends, and gaps. I also executed campaigns with marketing and BD teams, tracked 8+ KPIs, and lifted engagement by 15%.

At VAR PIXELS Digital Studio, I analyzed user behavior across 3+ client websites and ran Meta ad campaigns reaching 100K+ users. I tracked KPIs and prepared performance reports, while coordinating a team of 7 interns and stakeholders.

At Edunet Foundation, I built an AI chatbot using IBM Watson Assistant, NLP, and cloud to automate query resolution. I defined 7+ user intents and improved response efficiency by 20%.

At Connecting Dreams Foundation, I analyzed 2,000+ records using Excel, SQL, and Python, then built dashboards and trackers that reduced manual reporting effort by 30%. My projects include a Figma prototype for commuter safety and financial ratio analysis of Nestlé India Ltd.

Experience

Work history, roles, and key accomplishments

Digital Marketing Intern

Experiqs Pvt. Ltd.

Jul 2026 - Sep 2026 (2 months)

Analyzed competitors and market segments to identify growth opportunities. Executed campaigns and tracked KPIs, lifting engagement by 15%.

Competitive Analysis Market Research KPI Tracking Campaign Execution Digital Marketing

Business Operations & Growth Associate

VAR PIXELS Digital Studio

Aug 2024 - Jul 2025 (11 months)

Analyzed user behavior across client websites to identify engagement and conversion opportunities. Coordinated a team of interns and stakeholders, ran Meta ad campaigns, and prepared performance reports.

Data Analysis KPI Tracking Meta Ads Reporting Stakeholder Management Team Coordination Operational Workflows

Intern (AI & Cloud)

Edunet Foundation

Jul 2024 - Aug 2024 (1 month)

Built an AI chatbot using IBM Watson Assistant, NLP, and cloud to automate query resolution. Defined user intents and improved response efficiency by 20%.

IBM Watson NLP Cloud Computing Chatbot Development Intent Definition

Intern (Data Analytics)

Connecting Dreams Foundation

Jun 2024 - Jul 2024 (1 month)

Analyzed over 2,000 records in Excel, SQL, and Python to identify user trends and campaign performance. Built dashboards and trackers, reducing manual reporting effort by 30%.

Excel SQL Python Data Analysis Dashboarding Reporting