Open to opportunities

Eric Zaworski

@ericzaworski

Message

Performance-focused social media and growth marketer driving revenue through paid and organic strategies.

Canada

Message

What I'm looking for

I’m seeking roles where I can lead paid and organic social strategies, drive measurable growth, collaborate cross-functionally, and help brands scale with data-driven storytelling.

I’m a social-first growth marketer and founder with deep experience building paid social, performance marketing and organic strategies for brands, startups and agencies. I’ve led GTM planning and regularly managed monthly marketing budgets ranging from $1,000 to $30,000.

As founder of ezmedia I drove a 4x YoY revenue increase for a Shopify client, achieved 7x ROAS for a Michelin-rated restaurant, and averaged $12k MRR in 2024 while serving clients in web3, hospitality, e-commerce and health/wellness.

At Dapper Labs I defined social strategy for cross-product awareness, doubled Twitter followers in six months, helped grow a 2M-subscriber newsletter with >65% open rates, and launched a Discord that gained 22,000 members in its first week. I’ve led community teams and collaborated directly with executive stakeholders on product launches.

Previously I supported major beverage brands at OLIVER and handled paid spend and multi-channel social programs at Taylor Day, and I led enterprise-focused marketing and media outreach at Keyhole. My background in journalism and PR informs my storytelling-driven approach to digital campaigns.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

ezmedia

Sep 2022 - Present (3 years 1 month)

Solopreneur specializing in paid social, performance marketing, organic social, and GTM planning; managed monthly marketing budgets of $1,000–$30,000 and achieved 4x YoY revenue for a Shopify client and 7x ROAS for a Michelin-rated restaurant.

Paid Social Performance Marketing GTM Strategy Facebook Ads Manager Shopify Klaviyo Organic Social Budget Management

Social Lead

Dapper Labs

Mar 2022 - Sep 2022 (6 months)

Defined and executed Dapper Wallet social strategy to drive cross-product awareness; grew Twitter followers 2x in six months, helped the newsletter reach 2M subscribers with >65% open rate, and launched a Discord with 22,000 members in its first week.

Social Strategy Community Management Discord Newsletter Growth Twitter

Community Manager

OLIVER Agency

Feb 2021 - Mar 2022 (1 year 1 month)

Developed always-on content calendars and reactive social content for Molson Canadian and other beverage brands; contributed to campaigns that earned three Clio recognitions and operated multiple brand social channels.

Community Management Content Strategy Social Response Campaign Execution Instagram Twitter Facebook

Community Manager

Taylor Day

Oct 2019 - Feb 2021 (1 year 4 months)

Managed $250,000+ in Facebook ad spend and social programs across 14 clients, led a junior report, and delivered paid strategies, influencer campaigns, and analytics reporting for retail and hospitality brands.

Facebook Ads Paid Media Analytics Client Management Team Leadership

Freelance PR Consultant

Independent

Jan 2014 - Jan 2020 (6 years)

Provided PR, journalism, and creative strategy for clients and publications, producing campaigns and coverage for brands and earning placements in major outlets including CBC, The FADER, and The Wall Street Journal.

PR Journalism Storytelling Photography Content Creation Editorial Brand Strategy

Marketing Lead

Keyhole.co

Jan 2017 - Jan 2018 (1 year)

Built media outreach and content to showcase social listening capabilities, earning 50 media clips in a year and driving 30+ Enterprise sign-ups through marketing materials and sales support.