
Eric Ina
@ericina
I plan and optimize paid social and Google Ads campaigns that grow engagement, visibility, and conversions.
What I'm looking for
At Kitche Studios, I plan, launch, and optimize Meta advertising campaigns for businesses and organizations, aligning paid social strategy with client objectives and customer insights.
I track CTR, CPC, engagement, conversions, and reach to improve performance and maximize advertising budgets. I also produce monthly reports with actionable recommendations and collaborate with creative teams on high-performing ad creative.
Across freelance client work, I’ve managed paid social, Google Ads, and social media strategy for brands, educational institutions, ministries, startups, and businesses. My work has included growing digital reach for By His Grace Global and supporting institutional visibility for Landmark University Press.
I also bring hands-on visual storytelling experience from my work as Official Campus Photographer and Media Officer at Landmark University. I use analytics, content strategy, creative tools, and AI-powered workflows to deliver efficient, measurable marketing results.
Experience
Work history, roles, and key accomplishments
Paid Social Manager & Media Communications Specialist
Kitche Studios
May 2023 - Present (3 years 4 months)
Plan, launch, and optimize paid advertising campaigns across Meta platforms. Develop paid social strategies aligned with client objectives and customer insights, and produce monthly campaign reports with actionable insights.
Freelance Paid Social & Social Media Manager
Various Clients
May 2022 - Present (4 years 4 months)
Managed paid social campaigns and social media strategies for brands, educational institutions, ministries, and businesses across multiple industries.
Official Campus Photographer & Media Officer
Landmark University
Jan 2025 - Jan 2026 (1 year)
Produced photography and multimedia content supporting university marketing campaigns. Collaborated with the Communications Team to develop engaging content for official platforms.
Education
Degrees, certifications, and relevant coursework
Landmark University
Bachelor of Engineering, Mechatronics Engineering
Pursuing a Bachelor of Engineering in Mechatronics Engineering with an expected graduation in 2027.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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