Samson Ayotomide Adebayo

I’m a results-driven digital marketing specialist focused on performance and brand growth. I combine paid advertising, social media strategy, and SEO/content creation with data analytics to improve campaign outcomes and measurable ROI.

In my current role as a Digital Marketing Intern at BrightEdge Media, I’ve supported Google Ads and Meta Ads with a combined monthly budget of $2,500. I contributed to a 22% reduction in cost-per-click while helping grow organic presence—building 1,800+ combined followers in 6 months across Instagram, Facebook, and LinkedIn.

I also strengthen visibility through SEO work: I conducted keyword research and on-page optimization for 15+ blog articles, improving average page ranking from page 4 to page 2. On the lifecycle side, I designed and deployed bi-weekly email newsletters in Mailchimp, maintaining an average open rate of 34% (vs. 21% industry average).

Previously, as a freelance Social Media Manager for three SME clients, I delivered content strategies that increased engagement by 40% on average. I ran low-budget Facebook and Instagram campaigns (under $300/month) to generate consistent lead inquiries and reported insights monthly using analytics so clients could make confident, actionable decisions.