Erica dos Santos Gonzales Ceotto
@ericasantosceotto
I am an AI and data analyst specializing in data annotation, labeling, and Power BI-driven analysis.
What I'm looking for
I am a results-driven AI & Data Analyst with 15+ years in communication and digital marketing, recently focusing on data annotation and labeling for machine learning. I have delivered high-quality labeled datasets across image, text, and tabular data using tools like Label Studio, Scale AI and Remotasks, and I consistently ensure data quality through strict guideline adherence and QA collaboration.
I also bring extensive digital marketing experience—developing strategies, managing social channels, producing KPI-driven performance reports, and organizing media assets for campaigns. I am detail-oriented, organized, and committed to deadlines, and I apply Power BI and data-cleaning skills to transform labeled data into actionable insights for modeling and reporting.
Experience
Work history, roles, and key accomplishments
Data Annotation Specialist
Freelance
Jan 2025 - Present (8 months)
Labeled and categorized datasets for machine learning and AI projects (images, text, tabular), ensuring high accuracy and consistency while collaborating with QA to validate annotations.
Digital Marketing Specialist
Freelance
May 2020 - May 2024 (4 years)
Developed and implemented digital strategies including content management and paid media campaigns, producing KPI-driven performance reports and managing image and text libraries for campaign use.
Education
Degrees, certifications, and relevant coursework
Hashtag Treinamentos
Course, Data Analysis / Business Intelligence
2024 -
Activities and societies: Power BI, Power Query, DAX, dashboard design
Completed Power BI training (Sep–Dec 2024) covering Power Query, DAX, and dashboard design.
Universidade de Taubaté
Bachelor's Degree, Communication - Journalism
2009 - 2010
Bachelor's degree in Communication and Journalism from Universidade de Taubaté, 2009–2010.
Comunidade Data Driven
Course, Artificial Intelligence
Activities and societies: Prompt Engineering, ChatGPT, Gemini, Copilot
Completed the Artificial Intelligence track covering prompt engineering, ChatGPT, Gemini, and Copilot.
Tech stack
Software and tools used professionally
Availability
Location
Job categories
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