Open to opportunities

Megan Maclay

@meganmaclay

Message

I build creator partnerships and social campaigns that grow entertainment fandom.

United States

Message

What I'm looking for

I'm looking to grow creator and brand marketing programs, combining partnership development, social-native content, campaign operations, and audience insights to build cultural relevance and brand fandom.

At Paramount Pictures, I scout creator-led marketing opportunities and negotiate partnerships across the film slate. I direct social-native video content and co-produce screenings, events, and experiential activations that build fandom for upcoming releases.

Previously at Unreasonable Studios, I managed post-production operations for seven-figure influencer and brand campaigns, including $7M+ in annual client spend. I partnered with brands including Carhartt, L’Oréal Paris, Remy Martin, and Dolce & Gabbana Beauty while coordinating creator, production, and stakeholder workflows.

I enjoy connecting creative strategy with organized execution, using audience insights, performance tracking, and strong cross-functional collaboration to deliver campaigns on time.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager, Creator Marketing

Current

Paramount Pictures

Jun 2026 - Present (3 months)

Scouts and vets emerging creator-led marketing opportunities and forges creator partnerships to sharpen cultural relevance. Directs creation of social-native video content and co-produces experiential activations for upcoming film releases.

Creator Marketing Partnership Negotiation Social Media Strategy Content Creation Event Production Data Analysis

Account Executive, Influencer and Brand Marketing

Unreasonable Studios

Sep 2025 - May 2026 (8 months)

Managed end-to-end post-production operations on seven-figure campaigns, setting milestones and aligning stakeholders. Owned budget tracking and spend management for $7M+ in yearly client campaigns.

Project Management Budget Management Paid Media Meta TikTok YouTube Stakeholder Communication

Account Coordinator

Unreasonable Studios

Aug 2024 - Aug 2025 (1 year)

Managed end-to-end execution for a major seven-figure client as primary point-of-contact, coordinating stakeholders across production and creator campaign workflows. Developed strategic creator lists and managed communications with 30+ creators per month.

Client Management Creator Management Cross functional Coordination Project Management

Account and Project Management Intern

Unreasonable Studios

Jun 2024 - Aug 2024 (2 months)

Built influencer brief decks and produced comprehensive wrap decks for brands including L'Oréal Paris, Urban Decay, and Google. Contributed to internal creative brainstorms and managed project timelines.

Influencer Marketing Project Management Creative Brainstorming Timeline management

Education

Degrees, certifications, and relevant coursework

University of Southern California

Bachelor of Science, Business Administration

Pursuing a Bachelor of Science in Business Administration with a STEM designation at the University of Southern California's Marshall School of Business.