
Enzo Dulius
@enzodulius
Consumer insights researcher at Kimberly-Clark who turned Huggies journey research into personas and redesign recommendations.
What I'm looking for
At Kimberly-Clark, I research the Huggies consumer brand site and internal analytics products for North American stakeholders. I combined site analytics, competitive and brand analysis, and a 108-participant study to develop consumer personas, decision modes, journey maps, and recommendations for planning and redesign decisions.
At Ford Motor Company, I led market and consumer research behind the strategic repositioning of an iconic pickup in a US$1B+ Latin American segment. Ethnographic immersion, community listening, and multi-country demand triangulation informed recommendations to the executive committee.
At Stone Co., I built the ResearchOps foundation for the team and contributed to revamping the loan product area, which scaled from pilot to a million-dollar loan portfolio. At Collact, I led research that informed a decision saving roughly six months of development.
Through Musilife, I guide research on artist positioning, career decisions, and fan-product priorities. I also co-founded Vê Valor, where I led product strategy, research, and no-code MVP execution from zero to go-live.
Experience
Work history, roles, and key accomplishments
Owns research end to end for a consumer brand site and internal analytics products, from business questions to findings decks. Delivered consumer personas, journey maps, and recommendations that leaders requested for planning and redesign decisions.
Strategic Research Operator
Musilife
Oct 2024 - Present (2 years)
Strategic research partner to a music-tech company building digital fan communities for artists. Authored a three-stage artist discovery method and conducted consumer concept and price testing for one artist.
Technical lead of the Human-Centered Design research team for Brazil operations. Led market and consumer research behind the strategic repositioning of an iconic pickup in a US$1B+ Latin American segment.
Co-Founder & Product Developer
Vê Valor
May 2022 - Apr 2024 (1 year 11 months)
Led product strategy, research, and no-code MVP execution from zero to go-live. Designed a productization framework that turned custom services into fixed-scope plans validated with real customers.
Built the ResearchOps foundation for the team, including baseline measurement, structured participant recruitment, and testing processes. Revamped the loan product area, scaling it from pilot to a million-dollar loan portfolio.
UX Researcher
Collact
Feb 2021 - Jan 2022 (11 months)
Led a two-phase churn and disengagement study whose findings informed a decision that saved roughly 6 months of development. Coded 33 interviews into 3 validated B2B customer segments and 7 decision-maker archetypes.
Researcher
Dulius Design
Jan 2020 - Dec 2020 (11 months)
Conducted trend insights and fashion research.
Education
Degrees, certifications, and relevant coursework
Fundação Educacional Encosta Inferior do Nordeste
Bachelor's Degree, Design
2020 -
Pursuing a Bachelor's Degree in Design, ongoing since 2020.
Escola Técnica Estadual Monteiro Lobato (CIMOL)
Technical High School, Furniture Design & Manufacturing
2017 - 2019
Completed a Technical High School program in Furniture Design & Manufacturing from 2017 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
enzodulius.comSalary expectations
Social media
Job categories
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