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Creative Director with an international vision, specializing in the development of 360° campaigns for world-class brands from Miami and Central America.
Responsible for leading comprehensive creative processes that combine strategy, innovation, and storytelling to build relevant brands in different markets.
Development of visual and narrative concepts that strengthen brand voice, generate awarenes

Worked as Personal goal pursuit at Career Break.

I lead the creative development of integrated campaigns, transforming marketing strategies and brand positioning into innovative, memorable, and high-impact ideas.

I worked as a Creative Area Lead during the pre-opening and opening stages of the IKEA Colombia account, playing a key role in building and launching the brand’s creative presence in the market.
I work closely with copywriters and crea

I specialize in building strong brand identities and developing high-impact 360° campaigns. I create graphic concepts, key visuals, and cohesive visual systems that work seamlessly across ATL, BTL, and digital channels.

I have experience in art direction, audiovisual production, and adapting global campaigns to local markets, ensuring relevance and consistency.

I collaborate closely with creativ

As Art Director for Movistar at VML, I led the development of high-impact 360° campaigns that strengthened the brand’s presence across multiple Latin American markets. My role involved translating complex strategic goals into bold visual narratives, ensuring every concept resonated with audiences on both emotional and cultural levels.

I worked hand in hand with creative teams, strategists, and cl

Leader in conceptualization and creative direction for the development of comprehensive 360° campaigns, from strategy to visual execution.
Responsible for transforming commercial ideas into powerful concepts that connect with the audience and strengthen the brand voice of each brand.
Coordination of multidisciplinary teams in the launch of digital, ATL, and BTL campaigns, ensuring aesthetic, narra

Worked as Graphic Designer-Freelancer at Carlos Cortés Agencia.

FUNCTIONS AND ACHIEVEMENTS:

I designed and developed strategic visual concepts that drove brand identity and communication, combining creativity, analysis, and purpose.
I turned abstract ideas into memorable visual experiences, integrating art, technology, and narrative to generate emotional connections with audiences.
I collaborated with marketing, content, and strategy teams to align visual aes

I analyzed and optimized the visual effectiveness of creative projects, ensuring consistency between brand strategy, aesthetics, and user experience.
I interpreted data, trends, and visual behaviors to generate insights that strengthened brand identity and impact.
I developed visual audits, strategic mood boards, and graphic analysis systems, contributing to the conceptual and functional evolution

Grade: 4 semestre

Activities and societies: Knowledge and Use of Generative Tools for Creative Workflows

Currently studying