At Pinterest Business, I own a multi-account advertiser portfolio end to end, acting as a strategic partner throughout the advertising journey. I set campaign strategy, audience targeting, creative and measurement, then steer optimization as results come in.
At Google Ads, I managed a multi-account portfolio, won new business through consultative selling, and built, launched and optimized lead-generation campaigns across paid search and paid social. I aligned spend with client KPIs, set up conversion tracking and reported performance regularly.
As an IP & Advertising Consultant with WIPO, I advised companies and agencies on creative ownership, usage rights and brand risk in campaigns. At Lexigec Law & Consulting, I advised Ecuadorian and international clients on brand protection and commercial contracts.
I also translated regulatory policy into operational guides and ran workshops with internal stakeholders at Humber College. My background includes trademark examination and advertising-related intellectual property, alongside Spanish and English.
