At GetYourGuide, I lead the €1B+ global Attractions portfolio across 40+ countries, reversing a declining category from 33% to approximately 24% YoY growth. I also own the P&L for an owned-and-operated tours business, delivering roughly 40% YoY growth and a €1M EBITDA turnaround within 12 months.
I lead six functional departments and approximately 75 contributors, aligning product, commercial, marketing, and operations leaders behind one vertical strategy. I’ve built enterprise sales and Strategy & BizOps capabilities from zero, including global operating frameworks, KPI governance, and portfolio prioritization.
Previously, I partnered with Delivery Hero’s regional CEO on strategy and planning for a €24B business across 11 markets, improving marketing efficiency by approximately 15% and helping centralize operations across 14 brands. At Agoda, I led a cross-functional $100M APAC growth program spanning product, marketing, and commercial investment decisions.
My background also includes growth strategy at Accenture, telecom and hospitality strategy work, and consumer marketing programs for brands including Samsung, T-Mobile, and Air Jordan. I bring 15 years of experience scaling consumer platforms through disciplined P&L ownership, market strategy, and multi-country leadership.
