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Emilie Baylay

@emiliebaylay1

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Data-driven administrator specialising in CRM automation, reporting and data integrity.

United Kingdom

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What I'm looking for

I seek a role owning CRM/data systems and reporting where I can automate workflows, improve data quality, and deliver actionable insights in a collaborative, compliance-focused team.

I am a data-driven specialist with private equity and operations experience, focused on automating processes, maintaining large-scale CRM integrity, and delivering investor-ready insights. I have led data quality for 400K+ company records, built Power BI dashboards for multibillion-pound funds, and integrated third-party financial feeds to enable real-time deal-team insights.

I take ownership of systems and workflows, having automated and documented recurring operational processes, implemented AI tools to optimize CRM workflows, and supported cross-regional teams during high-demand periods. I am certified in Salesforce and DealCloud platform management and bring a pragmatic, compliance-focused approach to ensure reliable, actionable data.

Experience

Work history, roles, and key accomplishments

Data Administrator

Hg Capital

Jan 2024 - Mar 2025 (1 year 2 months)

Led data and systems ownership for DealCloud, ensuring integrity of 400K+ company records, implemented QA processes for GDPR compliance, and created Power BI dashboards for four multibillion‑pound funds to improve stakeholder decision‑making.

Power BI Power Query Data Quality GDPR Compliance Snowflake

Strategic Operations Support

AB-Inbev

Aug 2022 - Jan 2024 (1 year 5 months)

Managed regional Salesforce workflows and dashboards to track KPIs and project progress, coordinated key account communications, and delivered 700+ tap installs across pubs within a 10‑month program.

Salesforce Dashboarding Project Management KPI Tracking Data Reporting